Barnes & Noble Booksellers Implement In-Store Recommended Reading for Young Readers by James Patterson's ReadKiddoRead
05 11월 2009 - 9:08PM
PR Newswire (US)
NEW YORK, Nov. 5 /PRNewswire/ -- Barnes & Noble, Inc. continues
its storied tradition of making books and reading more accessible
to kids with its newest addition to the Children's section: both
in-store and online, Barnes & Noble now features an array of
titles as recommended by #1 bestselling author James Patterson and
his website dedicated to making kids readers for life,
ReadKiddoRead.com. (Photo:
http://www.newscom.com/cgi-bin/prnh/20091105/NY05752 )
ReadKiddoRead.com was born out of Patterson's lifelong passion for
getting people excited about reading, and his firm belief that the
very best way to get kids reading is to give them books they're
going to love. ReadKiddoRead.com - an easy to use, thoughtful and
thorough compendium of such titles - selects its books for review
based on the book's sheer ability to inspire interest, passion, and
a desire to keep going back for more. Of the 300 children's book
titles reviewed on ReadKiddoRead.com, twenty-one have been singled
out by Barnes & Noble, including such titles as The Homework
Machine by Dan Gutman, The Invention of Hugo Cabret by Brian
Selznick, and Holes by Louis Sachar. The bookshelf feature is will
run in select stores through the first week of November, and exists
online at BarnesandNoble.com. James Patterson said, "I'm passionate
about helping parents, teachers, librarians and adults everywhere
find vital 'first impression' books for kids, and igniting a
lifelong reading habit and it's very evident that Barnes and Noble
is too." "We think James Patterson is a great author and we
couldn't be more pleased to have someone of his stature
recommending books to young readers," said Jaime Carey, Chief
Merchandising Officer, Barnes & Noble. Since his first novel,
The Thomas Berryman Number, won the Edgar Award in 1976, James
Patterson's books have sold more than 170 million copies worldwide.
His Alex Cross series, including Kiss the Girls and Along Came a
Spider, is the most popular detective series of the past
twenty-five years. He began writing books for all ages when his
son, Jack, didn't exactly love reading, and he took it upon himself
to fix the situation if he could. The Maximum Ride and Daniel X
series for younger readers have spent more than 200 weeks on
national bestseller lists, and a new series entitled Witch &
Wizard will be released in December of this year. All three series
are in Hollywood development. He writes full-time and lives in
Florida with this family. James Patterson's ReadKiddoRead.com is a
web site designed to help parents, teachers, and librarians ignite
the next generation's passion for reading by recommended books
carefully chosen for their ability to get kids excited about
reading. Complete with age designations, thoughtful book
descriptions, author and celebrity interviews (Jeff Kinney, Rick
Riordan, Julie Andrews, Lemony Snicket, and more), links to online
retailers and more, ReadKiddoRead.com helps make finding a book for
a young person easy and, ultimately, rewarding. About Barnes &
Noble, Inc. Barnes & Noble, Inc. (NYSE:BKS), the world's
largest bookseller and a Fortune 500 company, operates 774
bookstores in 50 states. Barnes & Noble College Booksellers,
LLC, a wholly-owned subsidiary of Barnes & Noble, also operates
624 college bookstores serving nearly 4 million students and over
250,000 faculty members at colleges and universities across the
United States. Barnes & Noble is the nation's top bookseller
brand for the sixth year in a row, as determined by a combination
of the brand's performance on familiarity, quality, and purchase
intent; the top bookseller in quality for the second year in a row
and the number two retailer in trust, according to the EquiTrend®
Brand Study by Harris Interactive®. Barnes & Noble conducts its
online business through Barnes & Noble.com
(http://www.bn.com/), one of the Web's largest e-commerce sites,
which also features hundreds of thousands of titles in its
eBookstore (http://www.bn.com/ebooks). Customers can buy and read
eBooks on a wide range of platforms, including the iPhone and iPod
touch, BlackBerry® smartphones, as well as most Windows® and Mac®
laptops or full-sized desktop computers. General information on
Barnes & Noble, Inc. can be obtained via the Internet by
visiting the company's corporate website:
http://www.barnesandnobleinc.com/. Social Media Links: Follow
B&N on Twitter: http://www.bn.com/twitter Become a fan of our
Facebook Page: http://www.facebook.com/barnesandnoble Subscribe to
our channel: http://www.youtube.com/user/BNStudio
http://www.newscom.com/cgi-bin/prnh/20091105/NY05752
http://photoarchive.ap.org/ DATASOURCE: James Patterson's
ReadKiddoRead.com CONTACT: Michelle Aielli, +1-212-364-1223, , or
Melanie Chang, Director of Publicity, Little, Brown Books For Young
Readers, +1-212-364-1167, Web Site: http://www.readkiddoread.com/
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