LAWRENCEBURG, Ky., Oct. 10, 2013 /PRNewswire/ -- If variety is
the "spice" of life, then Spiced Rum drinkers have reason to
rejoice. In a move designed to offer a more masculine choice to
Spiced Rum, Wild Turkey® Bourbon has written a new chapter in its
impressive history of innovation for drinkers looking to "man up"
and make the bold leap into the wild world of whiskey. Forever
changing the Bourbon category, the legendary brand introduces Wild
Turkey Spiced™, the first-ever spiced Bourbon from the "Island of
Kentucky." Featuring world-famous Kentucky Straight Bourbon with
exotic spice, Wild Turkey Spiced is the consummate choice for
drinkers curious about Bourbon and looking to trade-up from Spiced
Rum.
(Photo: http://photos.prnewswire.com/prnh/20131010/NY94256)
At 86 proof, Wild Turkey Spiced is a truly unique Bourbon
experience that maintains Wild Turkey's signature bold flavor while
highlighting spiced cues previously found only in island
spirits. Wild Turkey Associate Master Distiller and Bourbon
Hall of Famer Eddie Russell created
an eminently mixable, yet sip-able spirit with a sweet and spicy
taste profile that can be enjoyed on its own, but really shines
when mixed with cola.
"I wanted to develop a liquid that brought to life the best of
our robust Bourbon, while borrowing cues that have made island
spirits so appealing," said Eddie
Russell. "As the category continues to grow, many
people, especially rum drinkers, are becoming curious about Bourbon
and its sophisticated, more pronounced taste profile. We believe
Wild Turkey Spiced is the perfect drink to bring them into the
category."
With the combination of island spices and Wild Turkey Bourbon
heritage, Wild Turkey Spiced mixes the best of Kentucky and the Islands like no one has ever
done before. Supported by a unique, tongue-in-cheek digital
campaign that conveys what life is like on the "Island of
Kentucky," the marketing will take
aim at the notion of graduating from Spiced Rum to the classic,
all-American spirit – Bourbon.
Boasting taglines like "Bourbon with a nautical twist – whatever
nautical means" and "We considered putting a pirate on the label,
until we realized pirates wear tights," the "Island of Kentucky" embodies a macho mindset that
transports nascent Bourbon drinkers to a fictional landscape where
they can turn in their boring Spiced Rum credentials for something
that invokes chest thumping, fist bumping and tremendous feats of
strength – Wild Turkey Spiced. The campaign was developed by Wild
Turkey creative agency of record VITRO of San Diego.
"One of the pillars for the Wild Turkey Bourbon brand has always
been innovation and experimentation, while maintaining our
commitment to quality and heritage," said Andrew Floor, Group Brand Director, Wild
Turkey. "In our Associate Master Distiller Eddie Russell, we
have one of the most inventive Bourbon minds in the industry;
someone who can bring innovation and tradition together to create
signature products that drive the Bourbon category to new
heights."
The release of Wild Turkey Spiced continues a nearly 40-year
tradition of innovation dating back to 1976 when Wild Turkey took
the category in a completely different direction with the original
honey flavored Bourbon, better known today as American
Honey®.
Like all Wild Turkey Bourbons, Spiced is born from a natural
aging process using American oak barrels with the deepest number 4
or "alligator" char that is used to age every Wild Turkey Bourbon
variant. Wild Turkey Spiced joins a growing product line-up
that features flagship Wild Turkey Bourbon 81 and 101, Wild Turkey
Rye, Wild Turkey Forgiven™, Rare Breed®, Kentucky Spirit®, American
Honey® and Russell's Reserve®.
Wild Turkey Spiced will be available nationwide beginning in the
fall of 2013 with a suggested retail price of $22.99 per 750 ml bottle.
Enjoy Wild Turkey Spiced on its own, mixed with cola or in a
delicious cocktail like the ones showcased below. Visit
IslandofKentucky.com for additional information.
Wild Turkey ® Spiced
Signature Cocktails
Created by Alex
Kulesh & TJ Gargan; Brooklyn Surf Bar; Williamsburg, NY
The Jockey
2 oz. Wild Turkey Spiced
Grapes, Oranges and Six (6) Muddled Mint Leaves
Top with Club Soda
Frozen Horse
3 oz. Wild Turkey Spiced
3 ½ oz. Apple Cider
Splash of Lime Juice
2 Tsps. of Sugar
Blend with Ice
Garnish with a Swirl of BBQ Sauce
About Campari America
Campari America is a wholly owned subsidiary of Davide
Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM).
At the heart of Campari America are two legends in the American
spirits industry. The first, Skyy Spirits, was founded in
San Francisco back in 1992 by the
entrepreneur who invented iconic SKYY Vodka. The second is
the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been
making the world's finest whiskies since the 1800's. Both
companies were purchased by Davide Campari-Milano and together they
form Campari America, which has built a portfolio unrivaled in its
quality, innovation and style, making it a top choice among
distributors, retailers and consumers. Campari America
manages Gruppo Campari's portfolio in the US with such leading
brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey®
Straight Kentucky Bourbon, American Honey®, Russell's Reserve®,
Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolon®
Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum,
Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans
Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaca and Jean-Marc
XO Vodka®. Campari America is also the exclusive US
distributor of Bowmore® Islay Single Malt Scotch Whisky,
Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch®
Highland Single Malt Scotch Whisky, McClelland's® Single Malt
Scotch Whisky, Flor de Cana® Rum, Midori® Melon Liqueur, Hibiki®
Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt
Whisky.
Campari America is headquartered in San Francisco, California. More
information on the company can be found at www.campariamerica.com,
www.facebook.com/campariamerica , Twitter: @CampariAmerica and
www.camparigroup.com. Please enjoy Campari America brands
responsibly and in moderation.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates
('Gruppo Campari'), is a major player in the global beverage
sector, trading in over 190 nations around the world with
leading positions in Europe and
the Americas. The Group was founded in 1860 and today is the
sixth-largest player worldwide in the premium spirits industry.
The Group's portfolio, with over 50 brands, spans spirits, the core
business, wines and soft drinks. Internationally-renowned brands
include Aperol, Appleton,
Campari, Cinzano, SKYY Vodka
and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 4 wineries
worldwide and has its own distribution network in 16 countries. The
Group employs over 4,000 people. The shares of the parent company,
Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM),
are listed on the Italian Stock Exchange since 2001. For more
information: http://www.camparigroup.com
Please enjoy our brands responsibly
Media images are available at
http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp
SOURCE Wild Turkey