Vita Foods and Cadbury Schweppes Americas Beverages Get Cooking With the Introduction of Dr Pepper, 7UP and A&W Root Beer Brande
08 5월 2007 - 1:22AM
PR Newswire (US)
CHICAGO, May 7 /PRNewswire-FirstCall/ -- Vita Food Products, Inc.
(AMEX:VSF) and Cadbury Schweppes Americas Beverages (CSAB) today
announce a new line of savory soda-flavored sauces and marinades
available just in time for this year's summer grilling season. The
licensing partnership between CSAB and Vita Food Products will
introduce flavored barbeque sauce and meat marinades that feature
the popular sodas Dr Pepper(R), 7UP(R) and A&W(R) Root Beer.
The full line of quality, original barbeque sauces and marinade
products will be flavorful and fun -- just like the sodas that
consumers love. "Through the years, soda-flavored barbeque sauces
have become a great American tradition in culinary creativity.
We've talked to consumers at length regarding the kinds of foods
and flavors they enjoy, and as a result, created this line of
barbeque sauce and marinade products infused with some of America's
favorite soda brands, Dr Pepper, 7UP and A&W Root Beer," said
Megan May, associate licensing manager, Cadbury Schweppes Americas
Beverages. "With such exciting flavor combinations, we are
confident that consumers will enjoy these soda-inspired creations."
"We're excited to partner with Cadbury Schweppes Americas Beverages
to bring these delicious sauces and marinades to kitchens across
America. The Dr Pepper, 7UP and A&W Root Beer sauces and
marinades are created using only the finest ingredients with a hint
of the fun, fresh soda flavors consumers crave," said Clifford
Bolen, CEO of Vita Food Products, Inc. "The combination of high
quality ingredients and the popular soda flavors results in an
exceptional taste that will enhance the flavor of America's
favorite barbeque foods." The full line of Dr Pepper, 7UP and
A&W Root Beer sauces will be available in grocery, gourmet and
convenience stores, as well as in casual dining restaurant chains
this summer. Additionally, Vita Foods will sample the products at
this spring's Fancy Food Shows in Chicago and New York. For more
information on the new line of sauces and marinades, visit
http://www.vitafoodproducts.com/, or contact: William Zaikos VP
Marketing (312) 738-4500, ext 1340 About Vita Food Products The
Company's Vita Seafood division is a U.S. leader in the herring and
retail packaged salmon markets, and is engaged in several other
food segments, including cream cheese, cocktail sauce, tartar sauce
and horseradish. The Company markets and sells these items under
the Vita(R), Elf(R) and Grand Isle(R) brands. More than 95% of Vita
Seafood's sales are in kosher foods. Vita Specialty Foods, Inc.,
the Company's wholly owned subsidiary, markets and sells honey,
salad dressings, meat enhancements and salsas. The Company markets
and sells these items under the Virginia Brand(R), Oak Hill
Farms(R), Scorned Woman(R), Jim Beam(R) and Budweiser(R) brands.
About Cadbury Schweppes Americas Beverages Plano, Texas-based
Cadbury Schweppes Americas Beverages (CSAB) is a subsidiary
division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the
largest producers of soft drinks and premium beverages in the
Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple,
Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda,
Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr &
Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo,
Orangina, IBC, Stewart's, Nantucket Nectars and other well-known
consumer brands. For additional information on CSAB and its
products, visit http://www.brandspeoplelove.com/. DATASOURCE: Vita
Food Products, Inc. CONTACT: William Zaikos, VP Marketing, of Vita
Food Products, Inc., +1-312-738-4500, ext 1340, Web site:
http://www.vitafoodproducts.com/ http://www.brandspeoplelove.com/
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