Marketron Wins Multi-Year Contract From the New York Times
16 8월 2005 - 10:30PM
PR Newswire (US)
Group Renews Marketron TV Sales Licenses for All Eight Television
Stations BURLINGAME, Calif., Aug. 16 /PRNewswire/ -- Marketron
International today announced that it has won a multi-year contract
to provide sales, research and proposal solutions to all television
stations in The New York Times broadcast media group. A longtime
Marketron client, The New York Times cited Marketron's outstanding
client service, proven performance, and advanced research and
proposal functionality as key factors in its decision to extend its
relationship. The New York Times owns and operates eight
network-affiliated television stations. For years, its sales teams
have relied on the Marketron TV Sales solution to help maximize
revenues and productivity. Station account executives use
Marketron's industry leading sales application to research,
negotiate, manage and post advertising schedules. "Marketron is
proud to add The New York Times to the large list of clients that
have decided to renew their TV Sales contracts," said Mike Jackson,
CEO of Marketron International. "The vast majority of stations are
choosing to renew their contracts for the simple reason that
Marketron TV Sales offers the best functionality, reliability and
support in the industry today. With a series of great product
enhancements in the pipeline for this year and next, the Marketron
solution will continue to provide groups such as The New York Times
the industry's best sales tools." Marketron TV: Connecting the
Broadcast Enterprise Marketron provides the best selling sales,
research and proposal software for TV stations of all sizes. The
company's fully integrated suite of Sales, Traffic and Business
Intelligence solutions automates a television station or group's
advertising-based workflow from proposal through billing. The suite
helps stations negotiate and schedule spots, review inventory and
bill advertisers and agencies. From proposal through traffic to
billing, a station's sales and fulfillment process requires input
from many people across multiple departments. When each department
maintains separate software systems, the entire operation suffers
revenue and productivity losses. Marketron TV enterprise solutions
integrate all departments and business processes across a station
into a single system and database. Integration enables the sales,
traffic and business departments to more easily share information,
better optimize inventory and increase revenues. Storing sales and
inventory information in a common database allows for real-time
access to data. Corporate managers can check numbers for individual
stations or the entire group from their desktop; sales managers can
make informed approval decisions in seconds; traffic directors can
manage available inventory more effectively because they have the
most complete information. Connecting all departments
electronically also eliminates redundant data entry and associated
errors. Salespeople spend more time selling; traffic managers focus
on optimizing inventory; station revenues increase. About Marketron
International Marketron International is a leading provider of
broadcast management solutions for the Radio, TV and Cable
industries. Marketron's fully integrated suite of sales, traffic,
finance and business intelligence solutions automates workflow from
proposal to billing, enabling groups to optimize inventory and
increase revenues. Today, 1,600 broadcasters in North America
license Marketron solutions. Marketron International is
headquartered in Burlingame, Calif., with five offices across North
America. The company is privately held and its investors include
Darwin Group, Internet Capital Group, Pisces Group and Rosewood
Capital. For more information, please visit
http://www.marketron.com/. DATASOURCE: Marketron International
CONTACT: Lauren Carpenter, Office, +1-650-548-2230, or Mobile,
+1-415-816-5419, or , for Marketron International Web site:
http://www.marketron.com/
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