Versatile Develops Initial Hershey iPhone Application
10 11월 2009 - 5:15PM
UK Regulatory
TIDMVVS
Versatile Develops Initial Hershey iPhone Application
FOR: VERSATILE SYSTEMS INC.
TSX VENTURE SYMBOL: VV
AIM SYMBOL: VVS
November 10, 2009
Versatile Develops Initial Hershey iPhone Application
MECHANICSBURG, PENNSYLVANIA--(Marketwire - Nov. 10, 2009) - Versatile Systems Inc. (TSX VENTURE:VV)(AIM:VVS), announces
that the Company has developed a unique, highly interactive application for deployment on the Apple iPhone(TM) and iPod
Touch(TM) for The Hershey Company.
The Hershey's(R) Syrup iPhone application provides a rich media experience that is engaging for the users while at the
same time effectively reinforcing the image of Hershey's Syrup as America's #1 brand of chocolate syrup. "The creation
of this application showcases Versatile's ideal combination of technology and marketing capabilities" said Bob Joyce,
President Versatile Systems. "Versatile's long history of mobile expertise and enterprise software development combined
with our expanded creative capacities positions Versatile to be in the forefront of the rapidly expanding social media
mobile software market."
The application provides users an interactive experience on how to create, stir - and drink - a glass of Hershey's
Chocolate Milk using Hershey's Syrup. Once the application is downloaded, a user will be able to interact with a bottle
of Hershey's Syrup and a glass of milk to be able to create a glass of chocolate milk. The stirring and drinking process
is fully animated and comes equipped with customized sounds that make drinking each glass of Hershey's chocolate milk
unique and interesting to each and every user. A video that demonstrates the application can be viewed at:
http://www.youtube.com/watch?v=QMl7nwQhZGI
The application provides an entertaining experience that uses many of the device's features including the touch screen,
accelerometer and microphone. "Versatile understood our branding requirements, developed a storyboard to support those
requirements and rapidly delivered a great app," said Scott Crowell, Director, Technology for The Hershey Company. "We
know they deliver great enterprise expertise, but we were really excited by the depth of their creative capabilities."
About The Hershey Company
The Hershey Company (NYSE:HSY) is the largest producer of quality chocolate in North America and a global leader in
chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the
world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as
Hershey's, Reese's, Hershey's Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of
Hershey's Bliss chocolates. Hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands
as Hershey's Special Dark and Hershey's Extra Dark. In addition, Artisan Confections Company, a wholly owned subsidiary
of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger and Dagoba. For more than 100
years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and
do business. The Milton Hershey School, established by the company's founder in 1909, provides a nurturing environment,
quality education, housing, and medical care at no cost to children in social and financial need. The School is
administered by the Hershey Trust Company, Hershey's largest shareholder, making the students of Milton Hershey School
direct beneficiaries of Hershey's success. Please visit us at www.hersheys.com.
About Versatile
Versatile provides business solutions that enable companies to improve sales, marketing and distribution of their
products. Versatile also provides information technology services for the implementation, maintenance and security of
mission-critical computer environments. Versatile has the ability to architect solutions involving both proprietary and
third party components. For more information: www.versatile.com.
Forward-Looking Statements
This document may contain forward-looking statements relating to Versatile's operations or to the environment in which
it operates, which are based on Versatile's operations, estimates, forecasts and projections. These statements are not
guarantees of future performance and involve risks and uncertainties that are difficult to predict or are beyond
Versatile's control. A number of important factors including those set forth in other public filings could cause actual
outcomes and results to differ materially from those expressed in these forward-looking statements. Consequently,
readers should not place any undue reliance on such forward-looking statements. In addition, these forward-looking
statements relate to the date on which they are made. Versatile disclaims any intention or obligation to update or
revise any forward-looking statements whether as a result of new information, future events or otherwise.
(C) 2009 Versatile Systems Inc. All rights reserved.
FOR FURTHER INFORMATION PLEASE CONTACT:
Versatile Systems Inc.
John Hardy
Chairman and CEO
1-800-262-1633
International: 001-206-979-6760
OR
Versatile Systems Inc.
Fraser Atkinson
CFO
1-800-262-1633
Website: www.versatile.com
OR
NCB Stockbrokers Limited (Nominated Adviser)
Christopher Caldwell or Barclay Clibborn
+44 (0) 20 7071 5200
The TSX Venture Exchange and the AIM market of the London Stock Exchange have not reviewed and do not accept
responsibility for the adequacy or accuracy of this release.
Versatile Systems Inc.
Versatile Systems (LSE:VVS)
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