PARIS, June 11, 2010 /PRNewswire/ -- eServGlobal Limited
(LSE: ESG & ASX: ESV), a provider of smarter transaction
management solutions in Charging, Payment, Retention and Network
Services, has announced that its FlexiContent Services will be
available through over a dozen operators during the 2010 soccer
world cup in South Africa.
Commencing June 11, the world cup
is expected to attract the attention of over 1 billion mobile
subscribers, many wanting the all important 'live scores' on their
mobile phone. FlexiContent allows operators to quickly capitalize
on subscriber needs during popular events by providing the much
sought-after information and entertainment tools.
Launched earlier this year at the Cup of African Nations with 12
regional Orange Group affiliates, eServGlobal's FlexiContent allows
operators to generate new revenue during major events. It is a
carrier-grade service that uses a rapid application development
environment allowing operators to offer innovative content and two
way message-based services without any set-up costs. Operators can
use sporting competitions, TV shows and other current events to
encourage subscriber usage of premium SMS services.
FlexiContent includes Games & Information Services, allowing
subscribers to use Premium SMS to access match progress reports and
results in REALTIME. FlexiContent also includes a variety of games,
such as Instant Win, Predict & Win and Credit Goal, where
subscribers play for airtime or financial rewards. Revenue is
created through customers' Premium SMS transactions.
FlexiContent also includes the Closed User Group Chat tool,
where subscribers can SMS chat with selected friends about the
competition and upcoming games. Once someone is added to the group
they can invite other subscribers, encouraging increased ARPU
(average revenue per user) through friendly competition.
Due to the platform's capability during previous events (revenue
creation, network entertainment and customer stimulation), twelve
service providers have selected to offer FlexiContent services
during this year's world cup.
Craig Halliday, COO, eServGlobal,
said "We are extremely pleased with FlexiContent's early popularity
and look forward to delivering our new MMS service, where
subscribers can ask to see the winning goal after the game,
immediately after the first match on June
11."
About eServGlobal
eServGlobal provides solutions for Smarter Transaction
Management, driving more value from each telecom transaction.
We enable new business models for tomorrow, while maximizing our
customers' investments today. Mobile, fixed, internet and
multi-play communications providers use our world-leading,
real-time capabilities to significantly increase revenues, customer
loyalty and expenditure efficiency.
Today more than 80 customers, in over 50 countries, perform over
2.4 billion transactions per day using our solutions. eServGlobal
has the largest convergent charging and payments installed bases in
the world.
Our customers drive our solutions, which we then rapidly develop
and deploy. This customer led approach to our business enables our
customers to quickly create and launch new services and
personalized, real-time promotions to lead and innovate in their
markets.
eServGlobal specializes in agile convergent charging and rating,
mobile payment and retention solutions. Our HomeSend solution is
the only GSMA endorsed mobile-centric international remittance hub,
allowing operators rapid access to this lucrative market.
With 16 offices globally we provide flexible end-to-end
solutions with ongoing product development and worldwide
implementation and support services.
eServGlobal is listed on the Australian Stock Exchange (ESV) and
the London Stock Exchange AIM (ESG). More information can be found
at: http://www.eservglobal.com