CRE Conduit Holdings Limited

RNS Number:9917X
Creston PLC
29 January 2001


                                 CRESTON PLC                                  
                                                                              
                      SHAREHOLDERS APPROVE REPOSITIONING                      
 
At an Extraordinary General Meeting today, the shareholders of Creston plc
voted in favour of an Ordinary Resolution for the acquisition of the entire
share capital of Synergie Consulting Limited and Marketing Sciences Limited,
thereby giving approval for the transformation of the company into a
Marketing Services Group.  
 
Dealings in Creston's shares, reclassified into the Media & Photography
sector, are expected to commence on Wednesday 31 January 2001. The company's
objective is to achieve rapid growth through the acquisition of high quality
niche businesses which individually lack the infrastructure or resources to
maximise their potential. These businesses will offer services such as market
research, direct marketing, customer relationship marketing and
telemarketing.  
 
The acquisition of Marketing Sciences Limited is the first step in this
"buy-and-build" strategy. An important criterion for further acquisitions is
that they should have the potential to interact profitably with other
companies in the Creston group. Such collaboration might either take the form
of client networking or the development of new group products and services.  
 
Don Elgie is appointed Chief Executive Officer and Tim Alderson becomes
Finance Director. They will assume their roles as soon as the acqusition of
Marketing Sciences is completed. Don Elgie has spent much of his career in
advertising and marketing and is a former UK and Europe Operations Director
for Saatchi & Saatchi. Tim Alderson is a former Finance Director for the
Products and Services Division of Thames Water and was subsequently a
Principal in the management consultancy arm of KPMG. 
 
Two Special Resolutions were not carried at the EGM. The first concerned the
power of the Board to allot equity securities; the second involved changes to
the wording of the Memorandum of Association of the company. Neither affects
the day-to-day running of the company. The Board has noted shareholders'
views on these matters and intends to bring forward fresh proposals at a
future date. 
 
Don Elgie, Creston's new Chief Executive, said: " I am delighted to be
joining Creston. This is the culmination of a lot of hard work in putting
together the platform for a buy-and-build strategy in the Marketing Services
sector. I am confident it will give the group a real competitive edge in the
market place." 
 
 
For further information: 
 
Don Elgie                CEO Creston plc         020 7930 9757 
Richard Fallowfield      Cardew&Co               020 7930 0777 
Jonathan Rooper          Cardew&Co               020 7930 0777 
 

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