Creation of E-Healthcare Start-Up


 

TIDMCRE 
 
RNS Number : 3864T 
Creston PLC 
28 September 2010 
 
28th September 2010 
 
                                  CRESTON PLC 
                                  ("Creston") 
 
            Creation of E-Healthcare Start-up, Intensity Digital Ltd 
 
 
Creston plc (LSE: CRE), the Insight and Communications Group, announces the 
formation of Intensity Digital Ltd, a start-up agency targeting the rapidly 
growing market for integrated digital communications in healthcare. 
 
Investment by the pharmaceutical industry in digital marketing is growing 
significantly as the shift from offline to integrated communications continues 
to follow the trend already witnessed in the consumer world. 
 
Start-up capital will be provided in full by Creston, and Intensity Digital Ltd 
will be managed by Jon Vernon, who brings extensive experience gained working 
both within the pharmaceutical industry and for leading online medical 
communications agencies over a career spanning 20 years.  The agency will 
benefit from close co-operation with other members of the Creston Health 
Division (PAN Advertising, Red Door Communications and ROCK medical 
communications) all of which are currently conducting digital work within their 
client remits. 
 
The creation of this agency underscores Creston's commitment to building new 
capabilities in a rapid, effective and low-risk manner, and follows on from the 
successful launch in the last financial year of new agency units specialising in 
social media, search engine optimisation and mobile marketing. 
 
Jon Vernon commented: 
"Our new offering will enable clients of Creston Health Division's agencies to 
benefit from Intensity Digital's focus on building even more effective and 
integrated digital campaigns targeted at healthcare professionals, and will add 
further expertise to their offering.  What attracted me to this position is the 
highly collaborative and synergistic approach Creston Health companies take." 
 
Don Elgie, Group Chief Executive, commented: 
"We have identified a significant opportunity to develop a company that provides 
top quality, integrated multi-channel campaign solutions to a healthcare 
audience. We are delighted by the calibre of management we have been able to 
attract, and have every confidence that the support and expertise of our other 
group companies, particularly in our Health Division, will allow us to 
participate in the exciting growth offered by digital communications in 
healthcare." 
 
 
Enquiries: 
 
Creston plc                                                            Tel: 
    +44 (0) 20 7930 9757 
Don Elgie, CEO 
Barrie Brien, COO/CFO 
 
M:Communications                                                 Tel: 
+44 (0) 20 7920 2330 
Elly Williamson 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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