TIDMASTO 
 
RNS Number : 0011F 
AssetCo PLC 
05 January 2010 
 

January 5th 2010 
BOARD APPOINTMENT 
 
 
Further to the announcement on 4th November, AssetCo plc is pleased to announce 
that Andrew Freemantle CBE has joined the Board of the Company as a 
non-executive director with effect from 1st January 2010. 
 
 
Andrew Freemantle, age 65, has extensive leadership experience in complex, 
multi-site organisations providing mission critical services to the public both 
in the UK and Internationally. 
 
 
He has recently retired as Chief Executive of the Royal National Lifeboat 
Institution a position he held for ten years. The RNLI is the world's largest 
lifeboat service with an annual budget of over GBP124 million, operating with 
450 lifeboats from 235 lifeboat stations with 1,250 staff and 4,700 volunteer 
crew. During his tenure at the RNLI, Andrew introduced many successful 
initiatives including the building and opening of a residential training college 
and survival centre, new Strategic Performance Standards, competency based 
training of lifeboat crew and RNLI lifeguards on 150 public beaches. He also 
developed overseas commercial interests, which capitalise on the RNLI's 
extensive experience by providing expertise and support to lifeboat services 
worldwide, including the Middle East and Asia. 
 
 
 
 
He currently owns 8,480 shares in the company. 
 
 
 
 
Enquiries: 
 
+------------------------------------------------------+---------------------------------------------+---------------------------------------------+ 
|                                           AssetCo    |                                             | Tel: +44 (0) 20 8515 3999                   | 
+------------------------------------------------------+---------------------------------------------+---------------------------------------------+ 
|                                           John       |                                             |                                             | 
|                                           Shannon,   |                                             |                                             | 
|                                           Chief      |                                             |                                             | 
|                                           Executive  |                                             |                                             | 
|                                           Officer    |                                             |                                             | 
+------------------------------------------------------+---------------------------------------------+---------------------------------------------+ 
|                                           James      |                                             |                                             | 
|                                           Collins,   |                                             |                                             | 
|                                           Investor   |                                             |                                             | 
|                                           Relations  |                                             |                                             | 
+------------------------------------------------------+---------------------------------------------+---------------------------------------------+ 
|                                                      |                                             |                                             | 
+------------------------------------------------------+---------------------------------------------+---------------------------------------------+ 
|                                           Pelham     |                                             | Tel: +44 (0) 20 7337 1550                   | 
|                                           Public     |                                             |                                             | 
|                                           Relations  |                                             |                                             | 
+------------------------------------------------------+---------------------------------------------+---------------------------------------------+ 
|                                           Alex       |                                             |                                             | 
|                                           Walters    |                                             |                                             | 
+------------------------------------------------------+---------------------------------------------+---------------------------------------------+ 
|                                           Francesca  |                                             |                                             | 
|                                           Tuckett    |                                             |                                             | 
+------------------------------------------------------+---------------------------------------------+---------------------------------------------+ 
|                                           Arden      |                                             |  Tel: +44 (0) 20 7614 5932                  | 
|                                           Partners   |                                             |                                             | 
|                                           - NOMAD    |                                             |                                             | 
+------------------------------------------------------+---------------------------------------------+---------------------------------------------+ 
|                                           Richard    |                                             |                                             | 
|                                           Day        |                                             |                                             | 
+------------------------------------------------------+---------------------------------------------+---------------------------------------------+ 
|                                           Adrian     |                                             |                                             | 
|                                           Trimmings  |                                             |                                             | 
+------------------------------------------------------+---------------------------------------------+---------------------------------------------+ 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 BOAUGUAUGUPUGMC 
 

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