BERLIN, June 6, 2018 /PRNewswire/ --
Fyber (FSE: FBEN), a leading technology
company creating solutions for smarter ad monetization, announced
today that Facebook Audience Network is partnering with Fyber
FairBid, Fyber's new mechanism to achieve a state of header bidding
in the mobile app environment, thus helping app developers and
mobile publishers make the most of their content by delivering
highly-targeted ads that engage the right audiences, in an
efficient, and fair trading environment.
The Fyber FairBid technology enables
buyers like Facebook Audience Network to bid in real time on mobile
app impressions, while still maintaining the direct SDK
relationship with the publisher. Fyber FairBid allows SDK networks
like Facebook Audience Network to access more in-app inventory and
offers its advertisers the ability to outbid other buyers in
real-time, which is a significant shift away from the predicted
pricing model used by most mediation platforms. Facebook Audience
Network joins AdColony and Tapjoy who are already FairBid beta
partner networks.
For mobile publishers, Fyber's
proprietary FairBid technology offers an independent, unbiased
platform which eliminates the "waterfall" found in most mediation
solutions and does not prioritize its own marketplace or ad network
over ads from the other mediated networks. Because there is no bias
in favor of any one demand source, the highest bid wins, regardless
of which network the demand is coming from.
"Fyber's technology democratizes the
programmatic buying process by providing all ad buyers equal
ability to bid on every impression," said Vijay Balan, Head of Publisher Solutions
Partnerships at Facebook Audience Network. "We believe all app
publishers and developers should have access to a more transparent
and more efficient ad monetization ecosystem.
Fyber FairBid brings together
programmatic demand from DSPs, direct campaigns and SDK-mediated
networks into one, simultaneous, real-time auction. By allowing all
demand to compete in one flat, fair, and transparent auction which
does not favor one source of demand over another, it ensures
greater competition and an uplift in yield for in-app
publishers.
"Fyber FairBid combines our proprietary
real-time bidding exchange focused on in-app with our strong
mediation platform to bring transparency, yield optimization and
more automation to mobile publishers and app developers," said
Offer Yehudai, President at Fyber. "Through our technological
capabilities, and through strategic partnerships with ad networks
like Facebook Audience Network, we are eliminating inefficient
waterfalls that leave money on the table. At the same time,
publishers can still enjoy the ad rendering benefits offered by
these networks as the SDK integrations with their clients are
maintained."
About Fyber
Fyber is a global technology company, developing a next generation
monetization platform for mobile publishers. Fyber combines
proprietary technologies and expertise in mediation, RTB, video and
audience segmentation to create holistic solutions that shape the
future of the app economy. Fyber recently fully merged its three
previous acquisitions: Heyzap, Inneractive and Fyber RTB (formerly,
Falk Realtime) and is now operating under one single brand. Fyber's
monetization SDK is directly integrated into over 10,000 mobile
apps and together the Fyber group reaches over 1.2 billion unique
monthly users. Fyber has six global offices in San Francisco, New
York, London, Berlin, Tel
Aviv and Beijing. It is
publicly traded on the Frankfurt Stock Exchange under the symbol
FBEN.
SparkPR
Siobhan Nolan
Fyber@sparkpr.com
+1-646-291-6037
SOURCE Fyber