After positive tests in several markets, MAG considers the
Apprope game Tile Mansion a candidate for future global launch.
STOCKHOLM , April 6,
2022 /PRNewswire/ -- MAG Interactive are pleased to
announce that the game Tile Mansion, developed by its Apprope
studio, has officially entered a soft launch phase.
Apprope is a Swedish mobile game studio that was started in 2012
and acquired by MAG in January 2021.
Apprope mainly develops games in the word category, has reached
over 55 million users and has had several of their games reach high
rankings on top lists in the U.S. Apprope's latest game release,
Word Mansion, is a word puzzle adventure framed by a story that
revolves around renovation and decoration.
Since the fall of 2021, Apprope has tested multiple game
concepts based on the Word Mansion framework. Tile Mansion in
particular, which uses a Mahjong inspired game mechanic, showed
positive results after tests in several markets. After the end of
Q2, Tile Mansion showed such good results that MAG now considers
Tile Mansion a soft launched product and candidate for future
global launch.
In this phase of development there are still uncertainties
regarding what the performance will look like over time and if
marketing proves to be scalable or not. However, with Tile
Mansion's current performance, MAG sees significant opportunities
to develop the game into the global market.
CONTACT:
Magnus Wiklander /
CFO / +46 (0)70-511 51 99
/ magnus.wiklander@maginteractive.se
Tove Bengtsson / Marketing Communications Manager / +46
(0)72-220 73 22 / tove.bengtsson@maginteractive.se
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SOURCE MAG Interactive