Microsoft Xbox 360 Kinect A Big Winner In November - NPD
10 12월 2010 - 9:39AM
Dow Jones News
Microsoft Corp.'s (MSFT) Xbox 360 Kinect motion-based game
controller was a top-seller in November as industry sales picked
up, potentially foretelling increased consumer demand in the
holiday shopping season.
Sales of the Xbox 360 Kinect made it the hottest-selling video
game accessory so far this year, according to market research firm
NPD Group.
The data released Thursday underscore a recent announcement from
Microsoft that it had sold 2.5 million of the devices world-wide in
its first 25 days on the market. The Redmond, Wash.-based
technology company said it expects to sell up to 5 million units by
the end of the year.
The strong showing for Microsoft may help to settle investor
concerns about potentially soft holiday video game sales this year
amid slowing consumer spending.
The video game industry has been suffering as recession-weary
customers have reduced spending by purchasing used games rather
than new ones, playing games on popular websites such as Facebook
or downloading cheaper games to their mobile devices, like Apple
Inc.'s (AAPL) iPhone.
While sales of new video-game hardware, software and accessories
in the U.S. have been disappointing throughout much of this year,
NPD analyst Anita Frazier said November has marked a potential
turnaround.
"November sales represent the best November on record in terms
of new physical retail sales," she said in a statement.
Industry sales rose 8% to $2.99 billion in November from the
same time a year ago. Those gains, Frazier said, were enough to
offset a good portion of the year's declines.
-By Ian Sherr, Dow Jones Newswires; 415-439-6455;
ian.sherr@dowjones.com
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