Microsoft Sells 1 Million Kinect In 10 Days; Goal Is 5 Million By Year End
16 11월 2010 - 8:28AM
Dow Jones News
DOW JONES NEWSWIRES
Microsoft Corp. (MSFT) said it has sold 1 million units of its
Kinect motion-based platform for Xbox 360 video game consoles
worldwide in 10 days and expects unit sales to hit 5 million by the
end of the year.
Before the Kinect launch, Microsoft raised its worldwide sales
forecast from 3 million to 5 million sensors sold by year-end.
Kinect launched in North America on Nov. 4 and was introduced in
Europe last Wednesday. It will launch in Asia on Thursday and Japan
on Saturday.
The Kinect device and Sony Corp.'s (SNE, 6758.TO) similar Move
platform were built to appeal to casual gamers who have gravitated
to Nintendo Co.'s (NTDOY, 7974.OK) Wii. Their popularity comes as
the video game industry combats a long soft patch caused by the
global recession and subsequent weak economy.
Microsoft's shares were at $26.31, up 0.4%, in after-hours
trading. The stock was down 14% this year as of the close.
-By Kathy Shwiff, Dow Jones Newswires; 212-416-2357;
Kathy.Shwiff@dowjones.com
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