NPD: US Videogame Hardware Sales Fall 19% In September
15 10월 2010 - 8:37AM
Dow Jones News
U.S. video game industry sales fell in September, painting a
potentially grim picture for the crucial holiday shopping
season.
U.S. sales throughout for video game software, hardware and
accessories fell to about $1.2 billion, a drop of 8% from roughly
$1.32 billion in the same month a year earlier, according to market
research firm NPD Group. Analyst Anita Frazier said the slowdown
particularly hit video game hardware makers, whose sales fell 19%
from the previous year.
Microsoft Corp.'s (MSFT) Xbox 360 was the only winner, NPD
numbers showed. The much-anticipated release of the video game
"Halo: Reach" helped to bolster its hardware sales through special
edition bundles, Frazier said.
Frazier said the results may be overly dramatic because NPD's
reporting method includes only new retail sales. Electronic, used
game and mobile app sales, for example, are absent from the
company's methods.
"While industry sales of new physical retail sales show a
decline versus year ago, it's important to remember that there is a
growing volume of content being sold digitally, or otherwise
outside the traditional retail channel," Frazier said in a
statement.
-By Ian Sherr, Dow Jones Newswires; 415-439-6455;
ian.sherr@dowjones.com
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