INBI Infusion Brands International Inc (CE)

Infusion Brands International (INBI.PK) – a global consumer products company – is increasing its presence in the U.S. marketplace through its latest partnership with ShopNBC, the third largest live shopping channel in the country. Infusion Brands is also announcing a new distribution agreement with Michael Rome, one of the founders of handbag design via home shopping and a well-known designer for more than 25 years.

Infusion Brands has existing relationships with the largest live shopping channels in the world, having worked with HSN (U.S.), The Shopping Channel (Canada), HSE24 (Germany), IdealWorld (UK) and QVC (Italy, UK and America). This new partnership with ShopNBC is a natural evolution as the Florida-based company continues to expand its influence in the live television shopping space. Because of its expertise in bringing innovative consumer products to market around the world via live shopping, handbag designer Michael Rome has selected Infusion Brands as his partner to launch his newest line via ShopNBC's live shopping network. Rome's handbags, which enjoyed great success on HSN prior to Infusion Brands' involvement with the brand, are known for their sophisticated design and superb quality. Rome has decided to re-launch his brand with a new look and feel after taking a year off in response to strong consumer demand. "Our partnership with ShopNBC will allow Infusion Brands to meet the demands of all the major live shopping channels in the U.S. market," said Bob DeCecco, Chairman and CEO of Infusion Brands. "We're proud to have been selected by designer Michael Rome to reinvigorate his well known brand." Michael Rome's first airing on ShopNBC is planned for July of this year. "Between Rome's proven track record of success on live television shopping and our experience with quickly bringing consumer products to market via direct response channels, we expect to see big things from the Michael Rome brand and ShopNBC in the future," said Michael Spinale, Vice President of International Live Shopping for Infusion Brands. About Infusion Brands International, Inc.

Infusion Brands International, Inc. (INBI.PK) is a consumer products company that leverages direct response channels to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

About Michael Rome

Michael Rome began his formal education studying to become a doctor, although he later realized this was not to be his fate and abandoned medical school in favor of designing at The Leather School in Florence. Michael quickly found success with a line of leather handbags he developed and marketed in Italy for The Leather School. In 1982, he accepted the ultimate challenge to go out and develop his own line of handbags and accessories under his name, which led him to expand his business internationally by following his dream to NYC. He set up shop and immediately captivated the American market with his charming personality and the classy European style of his designs that continue to be the hallmark of his leather business. For more information, visit www.michaelrome.com.

CONTACT: Leah Knepper
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         lknepper@fwv.us.com