PNI Digital Media Renews Contract with CVS/pharmacy for Online Photo Services

PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNDMF) ("PNI" or the "Company"), the
leading innovator in online and in-store digital media solutions for retailers,
announced that the Company has entered into an agreement to extend the term of
its Internet Services Agreement with CVS Pharmacy Inc. ("CVS") to provide and
operate the CVS/pharmacy online photo service www.cvsphoto.com, which is
connected to over 7200 CVS/pharmacy locations across the US for an additional
three year period. The service will continue to allow CVS/pharmacy customers to
easily upload and place orders for photo prints, greeting cards, calendars,
photo books, posters, canvas prints and other photo gift items on the CVS Photo
website, with options to pick-up photo prints within an hour and/or have orders
shipped to them.


"CVS/pharmacy has been incredibly innovative in their approach to the online
photo market," said Kyle Hall, Chief Executive Officer of PNI Digital Media.
"The ability to work with them has been a very rewarding experience for the
whole PNI team and we are pleased to have the opportunity to continue the
relationship for this extended period."


About PNI Digital Media - PNI Digital Media operates the PNI Digital Media
Platform, which provides transaction processing and order routing services for
major retailers. The PNI Digital Media Platform connects consumer-ordered
digital content, whether from online, in-store kiosks, desktop software or
mobile phones, with retailers that have on-demand manufacturing capabilities for
the production of personalized products such as photos, photo books, photo
calendars, business cards and stationery. PNI Digital Media successfully
generates millions of transactions each year for retailers and their thousands
of locations worldwide.


Further information on our company can be found at www.pnimedia.com.

The statements that are not historical facts contained in this release are
forward-looking statements that involve risks and uncertainties. PNI Digital
Media's actual results could differ materially from those expressed or implied
by such forward-looking statements. Factors that could cause or contribute to
such differences include, but are not limited to, changes in technology,
employee retention, inability to deliver on contracts, failure of customers to
continue marketing the online solution, competition, general economic
conditions, foreign exchange and other risks detailed in the Company's annual
report and other filings. Additional information related to the Company can be
found on SEDAR at www.sedar.com and on the SEC'S website at
www.sec.gov/edgar.shtml. The information contained herein is subject to change
without notice. PNI Digital Media shall not be liable for technical or editorial
errors or omissions contained herein.


The TSX Venture Exchange has neither approved nor disapproved the information
contained in this release. PNI Digital Media relies upon litigation protection
for "forward-looking" statements.

Pni Digital Media Inc. (TSXV:PN)
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