TORONTO and NEW
YORK, Dec.
3, 2018 /CNW/ - AcuityAds Holdings Inc. (TSXV: AT)
("AcuityAds" or the "Company"), a technology leader that provides
targeted digital media solutions by leveraging its proprietary
Artificial Intelligence (AI) technology to enable advertisers to
connect intelligently with audiences across digital advertising
campaigns, today announced the release of a new research
report entitled "Attention: The New Media Currency". The insights
represent findings from a recent study conducted with over 200
brand marketers on the topic of capturing audience attention
through video advertising.
"The advertising industry by and large has conquered the reach
problem," commented Seraj Bharwani,
Chief Strategy Officer at AcuityAds. "Advertisers can reach most
audience groups with remarkable precision using audience
segmentation and classification systems provided by existing
advertising technologies. Unfortunately, what remains out of reach
is viewer attention."
The research revealed a significant disconnect between what
marketers believe as important to achieving consumer attention and
the actual evidence.
Alex Panousis, President of Havas
Media Canada highlighted the importance of the attention issue,
"Everything in digital media is secondary to driving attention. As
an industry, we need to better understand the factors impacting our
ability to do this. The use of data and technology put part of the
equation within advertiser control, so they can achieve a critical
competitive advantage in today's crowded media environment."
The research report precedes a sequence of industry events where
AcuityAds will be presenting the findings, along with strategies
for tackling the attention issue, including at the upcoming
American Marketing Association's Looking Ahead Into The 2019
Marketing Landscape event on December
12th in Toronto,
Canada. The full report can be accessed online here.
About AcuityAds
AcuityAds is a leading technology company that provides
marketers a powerful and holistic solution for digital advertising
across all ad formats and screens to amplify reach and Share of
Attention® throughout the customer journey. Via its unique,
data-driven insights, real-time analytics and industry-leading
activation platform based on proprietary Artificial Intelligence
technology, AcuityAds leverages an integrated ecosystem of partners
for data, inventory, brand safety and fraud prevention, offering
unparalleled, trusted solutions that the most demanding marketers
require to be successful in the digital era.
AcuityAds is headquartered in Toronto with offices throughout the U.S.,
Europe and Latin America. For more information, visit
AcuityAds.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
SOURCE AcuityAds Inc.