The new lineup includes a variety pack and 8%
ABV single offering with bolder flavor that's featured in a new
creative campaign
CHICAGO , April 28,
2025 /PRNewswire/ -- This spring, Topo Chico Hard Seltzer is expanding its
portfolio with new innovations in the world of flavored alcohol
beverages (FAB) with Topo Chico
Hard. The exciting new lineup will include
margarita-inspired FABs for 21+ fans, including all-new Topo Chico
Hard Margarita FAB variety pack and Topo Chico Hard Margarita MAX
FAB with 8% ABV and a bolder flavor.
Now available nationwide, the new Topo Chico Hard Margarita FAB
variety pack offers a smooth, refreshing beverage with a 6% ABV.
It's made with real lime juice and added minerals for taste
resulting in a crisp finish. The variety pack is available in a
12-pack of 12-oz cans, inclusive of four flavors, each bringing our
unique twist inspired by the beloved margarita without the
distilled spirits:
- Prickly Pear Margarita: Refreshing elements of prickly
pear and lime flavor.
- Tropical Pineapple Margarita: Balance notes of sweet
pineapple, coconut, and lime flavor.
- Signature Margarita: Bold margarita flavor with a
balance of sweet and tart lime taste.
- Strawberry Hibiscus Margarita: Refreshing notes of
strawberry, floral, hibiscus, and lime flavor.
For drinkers looking for an elevated experience, Topo Chico Hard
Margarita MAX FAB delivers the refreshment fans know and love with
a bolder flavor and 8% ABV. Made with real lime juice and natural
flavors, Topo Chico Hard Margarita MAX FAB takes refreshment to new
heights. The new offering is now available nationwide in 24-oz cans
and 16-oz cans are now available in select states (WI, IA, NC, SC,
GA, MS, and TN.)
"Topo Chico Hard is known for
delivering refreshment, whether it's a hot day or with your
favorite meal. We're always looking for ways to give fans something
new, and this sentiment rings true with our new full-flavored
margarita flavored alcohol beverage offerings," said Elizabeth Hitch, Vice President, Marketing,
Above Premium Flavor at Molson Coors Beverage Company.
"Topo Chico Hard's Margarita FAB
Variety Pack and Margarita MAX FAB are our latest takes on a
classic cocktail, and are made with real lime juice, full flavor,
and the crisp taste from added minerals that the brand is known
for."
Topo Chico Hard will showcase the
New Margarita FAB and Topo Chico Hard Margarita MAX FAB offerings
in a new creative campaign that builds on the brand's "Hello Topo
Chico Hard" platform. The new creative will run across social
starting early May highlighting Topo Chico Hard Margarita FAB
variety pack, Topo Chico Hard Margarita MAX FAB and Topo Chico Hard Seltzer.
Fans can find Topo Chico Hard Margarita FAB and Margarita MAX
FAB at retailers nationwide. To find a store near you, visit
topochicohardseltzerusa.com/where-to-buy.
Please consume alcohol responsibly. Topo
Chico Hard Seltzer is manufactured, marketed and distributed
by Molson Coors Beverage Company.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two
centuries, Molson Coors has brewed
beverages that unite people to celebrate all life's moments. From
our core power brands Coors Light, Miller Lite, Coors Banquet,
Molson Canadian, Carling and Ožujsko to our above premium brands
including Madrí Excepcional, Staropramen, Blue Moon Belgian White
and Leinenkugel's Summer Shandy, to
our economy and value brands like Miller
High Life and Keystone Light, we produce many beloved and
iconic beers. While Molson Coors'
history is rooted in beer, we offer a modern portfolio that expands
beyond the beer aisle as well, including flavored beverages like
Vizzy Hard Seltzer, spirits like Five Trail whiskey and
non-alcoholic beverages like ZOA Energy. As a business, our
ambition is to be the first choice for our people, our consumers
and our customers, and our success depends on our ability to make
our products available to meet a wide range of consumer segments
and occasions.
Molson Coors Beverage Company is a publicly traded company that
operates through its Americas and EMEA&APAC reporting segments
and is traded on the New York Stock Exchange and Toronto Stock
Exchange. To learn more about Molson Coors Beverage Company, visit
molsoncoors.com.
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SOURCE Molson Coors Beverage Company
