Xponential Fitness Fuels Japan Expansion with Master Franchise Agreement for Pure Barre and YogaSix
02 1월 2024 - 11:00PM
Business Wire
Agreement with Sunpark Co. Ltd. Marks
Xponential’s Sixth and Seventh Brands in Japan
Xponential Fitness, Inc. (NYSE: XPOF) announced today it has
signed a Master Franchise Agreement in Japan for Pure Barre and
YogaSix with Sunpark Co. Ltd., their current Master Franchisee for
StretchLab. Sunpark has committed to open a minimum of 50 Pure
Barre and Yoga Six franchised studios in Japan. This deal brings
Xponential’s brand count in Japan to seven, the largest count of
brands outside of North America, following previous agreements for
Club Pilates, CycleBar, Rumble, AKT, and StretchLab.
The Master Franchise Agreement with Sunpark follows their recent
launch of StretchLab, with their first location opening in Tokyo in
July 2023. Sunpark is a multi-brand operator and global franchisor
of more than 100 restaurants, entertainment concepts, and fitness
centers in Japan, Singapore, Thailand and the United States,
Sunpark has significant real estate and development experience
which is expected to greatly benefit the growth of the Xponential
Fitness brands.
“Xponential looks forward to continued strong growth in Japan
with the planned 2024 launch of Pure Barre and YogaSix with our
valued Master Franchisee Sunpark Co. Ltd.,” said John Kersh, Chief
International Development Officer of Xponential Fitness. “Sunpark’s
track record of expansion in Japan and Asia with multiple
restaurant brands blends well with Xponential’s extensive
experience in boutique fitness. We are excited to expand into a
new, multi-brand relationship with Sunpark.”
Sunpark is led by founder and CEO Ken Takagi, a respected
entrepreneur who has now set his sights on the wellness space. “The
fitness and wellness sector is still in its infancy in Japan,” says
Takagi. “We believe the time is right to build on our successful
launch of StretchLab by introducing Pure Barre and YogaSix to the
market and continue tapping into the strong consumer demand for
health, wellness and fitness.”
The agreement marks the first expansion of Pure Barre into Asia
and the continued expansion of Xponential Fitness brands globally.
The company now has eight of its brands’ studios operating or in
development in 23 countries across North America, Europe, Asia, the
Middle East, and Australia. Specifically for YogaSix, Xponential
signed their first international agreement for YogaSix earlier this
year, for Germany with their existing Master Franchisee of Club
Pilates in Germany. The brand has almost 200 studios open globally
and Pure Barre has 640+ studios open globally.
For more information about Xponential Fitness and to learn more
about its various franchise opportunities, visit
www.xponential.com.
About Pure Barre
Founded in 2001, Pure Barre is the largest barre brand by number
of studios, offering a range of effective, low-impact, full-body
workouts for a broad range of fitness levels. Pure Barre has five
signature class formats including introductory, classic barre,
interval training, resistance training, and restorative stretching.
Its high quality instructors receive specialized multi-tiered
training allowing for class format and choreography to be refreshed
on a quarterly basis. Ranked on Entrepreneur Magazine’s Franchise
500 each year and the Fastest-Growing Franchises in three years
running as well as Inc. Magazine’s Inc. 5000, Pure Barre is
headquartered in Irvine, CA and backed by Xponential Fitness, the
largest franchisor of boutique fitness brands. To learn more about
Pure Barre, visit https://www.purebarre.com/.
About YogaSix
Founded in 2012, YogaSix is the largest franchised yoga brand in
the United States that offers a broad range of heated and
non-heated yoga classes, boot camp style fitness classes and
meditation accessible to all. Class formats include Y6 101, Y6
Restore, Y6 Slow Flow, Y6 Hot, Y6 Power and Y6 Sculpt Flow. Classes
at YogaSix eliminate the intimidation factor that many people feel
when trying yoga for the first time, offering a fresh perspective
on one of the world's oldest fitness practices. Ranked in
Entrepreneur Magazine’s Franchise 500 in 2023, and Fastest-Growing
Franchises and Top New Franchises two years running, YogaSix is
headquartered in Irvine, California and backed by Xponential
Fitness, the largest franchisor of boutique fitness brands. To
learn more about YogaSix, visit www.yogasix.com to learn more.
About Xponential Fitness, Inc.
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of health and wellness brands. Through its mission to
make health and wellness accessible to everyone, the Company
operates a diversified platform of ten brands spanning across
verticals including Pilates, indoor cycling, barre, stretching,
rowing, dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential offers energetic,
accessible, and personalized workout experiences led by highly
qualified instructors in studio locations throughout the U.S. and
internationally, with franchise, master franchise and international
expansion agreements in 49 U.S. states and 22 additional countries.
Xponential's portfolio of brands includes Club Pilates, the largest
Pilates brand in the United States; CycleBar, the largest indoor
cycling brand in the United States; StretchLab, the largest
assisted stretching brand in the United States offering one-on-one
and group stretching services; Row House, the largest franchised
indoor rowing brand in the United States; AKT, a dance-based cardio
workout combining toning, interval and circuit training; YogaSix,
the largest yoga brand in the United States; Pure Barre, a total
body workout that uses the ballet barre to perform small isometric
movements, and the largest Barre brand in the United States; STRIDE
Fitness, a treadmill-based cardio and strength training concept;
Rumble, a boxing-inspired full-body workout; and BFT, a functional
training and strength-based program. For more information, please
visit the Company’s website at xponential.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240102886180/en/
Media: Rachel B, TOP Agency, xponential@prhacker.com
Xponential Fitness (NYSE:XPOF)
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Xponential Fitness (NYSE:XPOF)
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