Western Union Launches Digitized Western Union Singing Telegram with Recording Artists K’naan, Snoop Dogg, Sunidhi Chauhan ...
01 12월 2011 - 10:00PM
Business Wire
The Western Union Company (NYSE:WU), a leader in global
payments, today launched Western Union® Singing TelegramSM, a new
interactive online platform that allows consumers to create a
personalized music video and virtual duet with international
recording artists, in a collaboration with K’naan, Snoop Dogg,
Sunidhi Chauhan and Timbaland.
The interactive online platform, www.wu-singingtelegram.com,
enables consumers to emotionally connect with their loved ones when
sending money and creates a digital singing telegram for music and
tech lovers to perform virtually with a recording artist, and then
send the video to friends and family via social
networks. Consumers can create a singing telegram and select
songs recorded by each performer, including:
- Mega-producer Timbaland performing
“This Lady” and “Drummer Boy,” as the first holiday song of his
career, available Dec. 1
- Somali-born musician K’naan singing
“Happy Birthday” and “Leaving on a Jet Plane,” available Dec.
1
- Bollywood’s most famous contemporary
singer Sunidhi Chauhan performing “Call Me” and “Valentine” as her
first songs in English, available Dec. 5
- 13-time Grammy-nominated hip-hop artist
Snoop Dogg performing “Pretty Woman” and “Life of the Party,”
available Dec. 17
Diane Scott, chief marketing officer, and president, Western
Union Ventures, said, “The Western Union Singing Telegram service
creates a new way for consumers around the world to show their
loved ones they care about them when sending the gift of cash this
holiday season. The singing telegram is a natural fit for us to
help consumers around the world virtually connect with their family
and friends, giving them the gift of music, their personal image
and voice, to make their day better.”
The Western Union Singing Telegram, an online interactive
platform enabling consumers to emotionally connect with their loved
ones when sending money, combines virtual performances with
recording artists with select access to BMG Rights Management music
libraries. The Western Union Singing Telegram service could have a
broader impact on the entertainment industry and how consumers
interact with their favorite stars.
“Our enthusiastic involvement in the Western Union Singing
Telegram campaign, spearheaded by our partner Venus Brown and Stone
Buddah Music, best exemplifies BMG’s desire to be at the cutting
edge of new business opportunities working with leaders in their
industry like Western Union,” said Richard Blackstone, chief
creative officer, BMG North America. “Venus’ entrepreneurial
instincts, married with Western Union’s desire to provide the
richest form of engagement for their customers, enabled this
opportunity to create a groundbreaking music-driven, enhanced
product.”
180 Amsterdam, which is part of the 180 division of the Omnicom
Group, developed the creative concept for the refreshed Western
Union Singing Telegram in its role as the global creative agency of
record for the company.
Western Union first introduced singing telegrams to the world on
July 27, 1933. The first singing telegram was a birthday message
sent from our office on 60 Hudson Street in New York City.
Western Union Singing Telegram service and Western Union World
of Betters recently launched as two programs of many that align
under “Moving Money for Better” branding concepts, focused on
Western Union® products and services as solutions to create
‘moments of better.’ While sustaining the company’s 160-year
history of innovation and helping people improve lives, and
connecting individuals and families around the world, the new
branding elements depict visual timelines that invite consumers to
be a part of the worldwide campaign.
How It Works:
To create a singing telegram, consumers should visit
www.wu-singingtelegram.com or www.westernunion.com. Site users
upload a photo of their face, select gender, and then pick an
artist and song to sing along with the performer using lyrics
streamed on the screen. Users can then review and watch their
digitized performance with their face and voice on a human avatar,
and then send the personalized duet to their family, loved ones and
friends.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
September 30, 2011, the Western Union, Vigo and Orlandi Valuta
branded services were offered through a combined network of
approximately 485,000 Agent locations in 200 countries and
territories. In 2010, The Western Union Company completed 214
million consumer-to-consumer transactions worldwide, moving $76
billion of principal between consumers, and 405 million business
payments. For more information, visit www.westernunion.com.
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