Sunidhi Chauhan and Western Union Turn Disadvantaged Teenagers into Bollywood Stars at Western Union World of Betters Event
15 11월 2011 - 10:00PM
Business Wire
Bollywood playback singer Sunidhi Chauhan joined The Western
Union Company (NYSE:WU), a leader in global payments, today to give
25 disadvantaged teenage girls a full day makeover in Mumbai during
the Western Union® World of Betters, one program of many that
aligns under the company’s new worldwide brand platform, “Moving
Money for Better.”
Sunidhi Chauhan’s Western Union World of Betters event is the
second of five celebrity Better acts. Alicia Keys officially kicked
off the Western Union World of Betters Nov. 1 in New York City.
Both international recording artists have teamed with fellow
performer K’Naan to support the Western Union World of Betters
Contest, which asks consumers how they would make the world a
better place.
“I jumped at the chance to touch the lives of so many young
Indian girls with this empowering Western Union World of Betters
event,” Sunidhi Chauhan said. “We gave these children and their
parents a brighter outlook on their future and this is the same
feeling Western Union gives my fans when they are able to send
money to their family and loved ones around the globe.”
Drina Yue, senior regional vice president, Asia Pacific, Western
Union, said, “Western Union World of Betters focuses on giving back
to the global community to help others have a better day and a
better life. Consumers know they can use Western Union products and
services to shape their families hopes and dreams, embracing Moving
Money for Better each time they send the gift of cash.”
Throughout the Western Union World of Betters contest, other
renowned artists will join Alicia and Sunidhi’s efforts by
broadening the campaign’s reach. K’Naan will host an event in
Johannesburg, South Africa, with other celebrities and dates
to be announced globally and livestreamed
on www.worldofbetters.com. The celebrity team will also
activate social media throughout the campaign.
Western Union World of Betters is one program of many that
aligns under “Moving Money for Better” branding concepts, focused
on Western Union® products and services as solutions to create
‘moments of better.’ While sustaining the company’s 160-year
history of innovation and helping people improve lives, the new
branding elements depict visual timelines that invite consumers to
be a part of the worldwide campaign.
To participate in Western Union, “World of Betters” and tune in
live to the events, consumers can
visit www.worldofbetters.com.
How to Enter:
Eligible participants should visit www.worldofbetters.com
and upload their entry of no more than 100 words describing how
they would use US$1,000 to make the world a better place.
Participants are then encouraged to tell their family and friends
to view their story and vote on the website. Public voting will
determine 500 entries from which a judging panel will select 100
Western Union World of Betters ideas, and winners will receive the
equivalent of US$1,000 cash that they can use to bring their idea
to life. Those entering the contest should submit their entries by
11:59:59 p.m. GMT on Dec. 15, 2011.
To learn more and submit an entry,
visit www.worldofbetters.com, click on the enter button
to complete the registration form and follow the instructions
on how to submit the entry. The site is available in English,
Spanish, French, and Portuguese, with some pages available in
Russian and Arabic. No purchase necessary to enter or win.
Entry is subject to the Official Rules available
at www.worldofbetters.com. Void where prohibited by
law.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. The
Western Union, Vigo and Orlandi Valuta branded services are offered
through a combined network of approximately 485,000 Agent locations
in 200 countries and territories. In 2010, The Western Union
Company completed 214 million consumer-to-consumer transactions
worldwide, moving $76 billion of principal between consumers, and
405 million business payments. For more information, visit
www.westernunion.com.
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