Strategic media healthcare agency CMI Media Group, a WPP company
(NYSE: WPP), has launched a report that highlights salient points
from its extensive consumer-focused Media Vitals(TM) research.
PHILADELPHIA ,
July 8,
2024 /PRNewswire-PRWeb/ -- Strategic media healthcare
agency CMI Media Group, a WPP company (NYSE: WPP), has launched a
report that highlights salient points from its extensive
consumer-focused Media Vitals(TM) research.
"Media Vitals 2024/25 Edition: What
Patients Want and Need from Pharma" centers on key findings around
the healthcare challenges and needs of US-based patients and
caregivers.
"Media Vitals 2024/25 Edition: What Patients Want and Need from
Pharma" centers on key findings around the healthcare challenges
and needs of US-based patients and caregivers. This includes how
needs differ by generation, how they are influenced by social media
and other media, and how they want to interact with healthcare
brands. It includes a focus on consumers living longer but getting
sicker younger, and the newer challenges impacting consumer health.
This includes the complexities that come from being caregivers,
both for loved ones and for themselves. It is overlayed with
insights from CMI Media Group's experts providing counsel on how to
best support consumer needs, from the perspective of omnichannel
marketing.
Key findings include:
Mental health is the therapeutic area most common among
Millennials and Gen X and second most common among GenZ, making it
a central area of focus. 28% of those surveyed say anxiety impacts
them daily.
Illness is impacting all generations. One in 3 of those surveyed
are caregivers. Millennials have the highest incidence of this,
with 58% who are caregivers. 41% of Millennials are both a patient
themselves and a caregiver.
Most of those polled still see their doctor as an important
resource. Across all generations, 79% of respondents said they
follow their healthcare provider's direction "very often" or
"always."
Many of those surveyed share they are influenced by ads they
hear on podcasts and by social media influencers. And Millennials
were most likely to respond that they have asked a doctor about a
medication they heard about in an ad.
In addition, a report focusing on CMI Media Group's healthcare
provider Media Vitals research will be launching next month, and
research focusing on the global market as well as payor/hospitals
will be available to CMI clients by fall. Media Vitals has been
providing detailed guidance on pharma marketing efforts since 2013
and has become the premiere research tool for the industry's
leading healthcare marketers.
To request a free copy of the report, healthcare clients can
visit this link. CMI Media Group also offers qualified industry
professionals a free subscription to its daily briefing The Scoop
and other thought leadership by signing up at this link.
About CMI Media Group
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com),
is a full-service media agency focused solely on health, wellness,
and pharmaceutical marketing. CMI Media Group's core offerings
include Audience Strategy, Planning, Development, and Insights;
Data and Analytics; Buying and Investment; and Direct Response and
Customer Experience. As the leading media resource for the world's
top healthcare companies, CMI Media Group brings together leading
technology, data, and talent to deliver seamless capabilities for
clients. CMI Media Group has been recognized as a leader in
DE&I, talent retention and employee development as well as one
of the industry's best places to work. To apply for a position
within our teams visit https://www.cmimediagroup.com/careers
Media Contact
Carly Kuper, CMI Media Group,
6107315409,
ckuper@cmimediagroup.com, https://cmimediagroup.com/
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SOURCE CMI Media Group