Victoria’s Secret Launches The Tour Impact Fund to Champion Gender Equality in the Arts and Advance Economic Empowerment
18 9월 2023 - 8:45PM
Victoria’s Secret (NYSE: VSCO) is delighted to announce The Tour
Impact Fund, a significant step forward in advancing gender
equality and empowering voices in the communities where the VS20, a
group of innovative creatives from the Victoria’s Secret World
Tour, live, operate and create their art.
The Tour Impact Fund is an integral part of The Tour, a
captivating fashion event, film and celebration that offers a
unique glimpse into the artistic process and personal narratives of
the VS20 from the vibrant cities of Bogota, Lagos, London and
Tokyo. The fund will provide critical support to organizations in
these cities working to:
- Advance the opportunities available to and success of
women entrepreneurs: Empowering and equipping women
entrepreneurs with the resources and opportunities they need, the
fund aims to foster sustainable growth and economic
empowerment.
- Create opportunities for emerging women
artists: Recognizing the importance of nurturing
creativity and aiming to provide emerging women artists with
platforms to showcase their talents and flourish in the art
industry.
"We believe in the power of women entrepreneurs and artists to
drive positive change in society,” said Christy Tostevin, Senior
Vice President of Community Relations at Victoria’s Secret &
Co. “With The Tour Impact Fund, we’re dedicated to advancing gender
equality and amplifying women's voices worldwide. We aim to drive
meaningful change and support organizations that share our vision
of a more inclusive and empowered world."
Joining Victoria’s Secret in this work is acclaimed actress,
producer, and entrepreneur Priyanka Chopra Jonas who will be an
ambassador to The Fund partner organizations, serving as a mentor
and advocate for women artists and entrepreneurs.
In addition, Victoria’s Secret and Chopra Jonas will host a
panel and reception on gender equity alongside Project Everyone, a
United Nations Global Partner for Sustainable Development Goals
(SDGs) advocacy and outreach. The event will take place at Goals
House on Monday, September 18 during the UN General Assembly and
important halftime moment for the SDGs, with only 15 percent of the
goals on track.
Uniting industry leaders, influencers, government officials and
decision-makers to accelerate action and progress towards SDG 5 -
Gender Equality, the panel will feature Dr. Lisa Newman, Chief,
Section of Breast Surgery, New York-Presbyterian/Weill Cornell
Medical Center, Christy Tostevin, SVP VS&CO Community Relations
and the VS&Co Foundation, as well as Chopra Jonas. The
panel will be moderated by Trisch Smith, Global Chief Diversity,
Equity and Inclusion Officer at Edelman.
“Real progress in gender equity requires collective action
across the public and private sectors,” said Chopra Jonas.
“Companies and individuals with large platforms must play a more
significant role in shining a light on and addressing barriers. I’m
delighted to join Victoria’s Secret in advancing our shared
commitment to gender equality.”
Through this work, Victoria’s Secret and Priyanka Chopra Jonas
hope to advance gender equality and leave a lasting mark on the
lives of women creatives, entrepreneurs and communities around the
world.
Initial Impact Fund partnerships include:
Japan Institute for Social Innovation and
Entrepreneurship (JSIE): Helping people unlock their full
potential to promote social change with an innovative mindset and
entrepreneurial spirit. VS will fund a cohort to attend the Women's
Initiative for Sustainable Empowerment in May 2024 to inspire women
and younger generations to lead rebuilding sustainable communities.
It will conduct a three-day innovation challenge workshop in rural
communities in Japan that has strong traditional male-dominating
values, by bringing entrepreneurs from other areas, to build a
collaborative cross-regional inclusive platform for social
entrepreneurs. VS was connected to JSIE through Global Giving, an
intermediary entity that vets organizations and retains control
over funds received.
Africa Women Innovation and Entrepreneurship Forum
(AWIEF): an award-winning pan-Africa women economic
empowerment organization. The Impact Fund VS is supporting a
seven-month program to enhance the investment readiness of early-
and growth-stage women-led businesses. The program will support
women founders and business owners from different sectors in
Nigeria, preparing them to be investor ready and facilitates access
to funding and investment opportunities for scaling.
KUTA Arts Foundation: supporting creativity and
funding the work of Nigeria’s up and coming artists. VS is
supporting 10 emerging and underserved female artists to
participate in a residency from February - April 2024. This
in-person residency program provides a safe space, art materials
among other educational resources to participating artists. The
resident artists connect with established artists who guide them as
they develop their work over the course of three months.
Fundacion ArteSumapaz: a center
for art and culture, provides residencies for international,
national, and emerging artists, driving women’s business leadership
and entrepreneurship. The Victoria’s Secret Fellowship for Artist
Residencies at Fundacion ArteSumapaz will provide twelve, one-month
residencies to Colombian women creatives.
About Victoria’s Secret &
Co.
Victoria’s Secret & Co. (NYSE: VSCO) is a
specialty retailer of modern, fashion-inspired collections
including signature bras, panties, lingerie, casual sleepwear,
athleisure and swim, as well as award-winning prestige fragrances
and body care. VS&Co is comprised of market leading brands,
Victoria’s Secret and Victoria’s Secret PINK, that share a common
purpose of inspiring and uplifting our customers in every stage of
their lives, and Adore Me, a technology-led, digital-first
innovative intimates brand serving women of all sizes and budgets
at all phases of life. We are committed to empowering our more than
30,000 associates across a global footprint of approximately 1,350
retail stores in approximately 70 countries. We provide our
customers with products and experiences that make them feel good
inside and out while driving positive change through the power of
our products, platform and
advocacy.
For further information, please contact:
Media Relations:Brooke
Wilsoncommunications@victoria.com
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