AUBURN
HILLS, Mich., Feb. 26,
2024 /PRNewswire/ --
- Jeep® Grand Cherokee, the most awarded SUV ever, earns
Automotive Loyalty Award for its ability to retain owners over
repeat buying cycles
- Jeep Grand Cherokee has won 13 S&P Global Mobility awards
since 1997
- Award applies to entire Grand Cherokee lineup, including
two-row Grand Cherokee, three-row Grand Cherokee L and plug-in
hybrid Grand Cherokee 4xe, which delivers 56 MPGe, 25 miles
all-electric range and 470-mile total range
- Automotive Loyalty Awards by S&P Global Mobility are
determined when a household that owns a new vehicle returns to
market and acquires another of the same make, model or
manufacturer
With legendary capability, class-leading space and versatility,
and advanced safety features, Jeep® Grand Cherokee keeps customers
coming back for more, a trend recognized by S&P Global
Mobility, which has awarded the Grand Cherokee lineup with an
Automotive Loyalty Award for its ability to retain owners when
returning to market in 2023. This is the 13th time Grand Cherokee
has won an S&P Global Mobility award.
"For more than 30 years and five generations, Jeep Grand
Cherokee has built up an enviable following of repeat customers,"
said Bill Peffer, senior vice
president and head of Jeep brand North
America. "This loyalty award from S&P Global Mobility
reinforces that the expanded Grand Cherokee family addresses our
customers' diverse needs now more than even, whether it be the
two-row Grand Cherokee, three-row Grand Cherokee L or plug-in
hybrid Grand Cherokee 4xe, which delivers 56 MPGe, 25 miles
all-electric range and 470-mile total range with no range
anxiety."
The Automotive Loyalty Awards by S&P Global Mobility are
awarded annually. They are determined via an analysis of U.S.
registration data, which shows when a household that owns a new
vehicle returns to market and acquires another of the same make,
model or manufacturer.
"Automotive loyalty rates are on the rise, and it's great to see
such focus by brands/OEMs on the importance of loyalty in this
hypercompetitive market," said Joe
LaFeir, president, Automotive Insights at S&P Global
Mobility. "Consumer demand is returning and there's no better
opportunity to leverage this type of insight to enhance and improve
marketing plans and customer retention."
The 2024 Jeep Grand Cherokee family is designed and engineered
to deliver even more of what has made the Grand Cherokee a true
global icon in the premium SUV segment. The most technologically
advanced and 4x4-capable Jeep Grand Cherokee yet is also offered as
the three-row Grand Cherokee L with spacious seating capacity for
up to seven passengers and the electrified, plug-in hybrid Grand
Cherokee 4xe, with E Selec modes – Hybrid, Electric and eSave –
allowing the 4xe driver to tailor the hybrid powertrain to best
suit each trip, whether it be commuting, off-roading or
long-distance travel.
Jeep Wave
Jeep Wave is a premium owner loyalty program filled with exciting
benefits and perks, including worry-free maintenance at no
additional cost. Jeep Wave was created to bring our owners
steadfast care and dedicated 24/7 support. All Jeep brand vehicles
and trims, including all trims of the 2024 Jeep Grand Cherokee, are
automatically enrolled upon purchase.
S&P Global Mobility Loyalty Awards
The S&P Global Mobility Loyalty Awards are the industry's only
fact-based awards and reflect an analysis of 12.6 million new
retail vehicle registrations in the U.S. during the 2023 calendar
year. Loyalty is determined when a household that owns a new
vehicle returns to market and acquires another new vehicle of the
same make, model or manufacturer. The newly acquired vehicle may be
either a replacement or an addition to the household fleet.
Jeep Brand
Built on more than 80 years of legendary heritage, Jeep® is the
authentic SUV brand that delivers legendary off-road capability,
interior refinement, high-tech features and versatility to people
who seek extraordinary journeys. The Jeep brand delivers an open
invitation to live life to the fullest by offering a broad
portfolio of vehicles that continues to provide owners with a sense
of safety and security to handle any journey with confidence. Jeep
Wave, a premium owner loyalty and customer care program that is
available to the entire Jeep 4x4 lineup, is filled with benefits
and exclusive perks to deliver Jeep brand owners the utmost care
and dedicated 24/7 support. The legendary Jeep brand's off-road
capability is enhanced by a global electrification initiative that
is transforming 4xe into the new 4x4 in pursuit of the brand's
vision of accomplishing Zero Emission Freedom and added 4x4
capability. All Jeep brand vehicles will offer an electrified
variant by 2025.
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SOURCE Stellantis