Samuel Adams Debuts ‘Due Date, Brew Date’ to Rally Expecting Couples to Embrace a Booze-Free Bond In Solidarity of Their Pregnant Partner
11 1월 2024 - 12:39AM
We all know expecting mothers can’t drink alcohol, which can be
frustrating to see their partners continue to enjoy their favorite
adult beverages. In fact, according to a recent survey commissioned
by Samuel Adams and conducted online by The Harris Poll, only 17%
of Americans 21+ who had a pregnant partner say they stopped
drinking while their partner was pregnant. So, this Dry January, to
help expecting dads and non-carrying mothers pace through each
trimester, Samuel Adams introduces ‘Due Date, Brew Date’ to reward
those who give up alcohol in support of their pregnant
partner.
Have a Due Date? It’s time to start planning your Brew Date!
Head to @samueladamsbeer on Instagram, comment on the Due Date,
Brew Date post, and you may win a 40-week supply of Samuel Adams
non-alcoholic Just the Haze to enjoy the flavor of beer without the
buzz. The brand is even throwing in a 6-pack of Samuel Adams Boston
Lager to cheers making it to your Brew Date - oh, and to celebrate
the new addition to your family.
“January is a time when many drinkers rotate non-alcoholic beer
options into their routines, or give up alcohol for the month
altogether, regardless of what stage of adulthood they're in” said
Lauren Price, Head of Brand, Samuel Adams. “But perhaps one of the
best times to try Sam Adams' flavorful Just the Haze Non-Alc IPA is
when it matters most to your significant other. We created ‘Due
Date, Brew Date’ as a way for expecting dads and non-carrying
mothers to show their appreciation for their partner, without
giving up their other great love – beer.”
Due Date, Brew Date Details:
- Visit the Due Date,
Brew Date post on Samuel Adams’ Instagram from January 10 – 22 to
enter. Head to the comments, tag your partner and tell us why you
are willing to give up alcohol until their due date in solidarity.
Or, if you are a carrying parent-to-be, tag your partner in the
comments and let us know why you think they should accept the
challenge.
- You may just win a
40-week supply of Samuel Adams non-alcoholic Just the Haze for you
to enjoy all the taste of a world-class beer with none of the buzz.
When the 40 weeks are over, Samuel Adams will also reward you with
a gift off your registry and a 6-pack of Boston Lager so you can
cheers to making it to your brew date.
- For a complete list
of contest Rules & Regulations, visit
https://www.samueladams.com/due-date-brew-date-rules.
All of the Taste, None of the Buzz:Just the Haze is the
beer lover’s non-alcoholic beer. Brewed by beer lovers, for beer
lovers, the award-winning brew is the perfect choice for adults
21+, who might be looking to take a break from alcohol or use it to
pace between their favorite buzzy brews.
- Just The
Haze: A juicy, hazy, full-bodied IPA you’d never know was
non-alcoholic. It packs an upfront citrus aroma with hints of
grapefruit, tangerine and lime, complemented by tropical and stone
fruit notes like pineapple, guava, melon and peach. The brewers at
Samuel Adams spent two years perfecting the brand’s first
non-alcoholic beer and spared no detail during the process to
produce a rich and complex brew that meets beer-fanatic standards.
Drinkers can rotate in this hazy, hoppy non-alcoholic IPA to their
drinking sessions and get more out of their days, their nights, and
every cheers in between.
- Accolades:
Just the Haze won Silver at the 2023 World Beer Cup Awards, Gold
Medal in Non-Alcoholic Beer Category at the 2022 Great American
Beer Fest, and Silver at the 2021 World Beer Awards.
- Availability:
6-packs and 12-packs of 12-oz cans.
Increased Demand for Non-Alcoholic Offerings:The future
of non-alcoholic beer is bright, and NA Beer Volume has grown +49%
vs. 3 years ago (compared to total Beer, which was –12% vs. 3 years
ago).1 As the category continues to expand with the increasing
demand for no and low-alcohol beverages, Samuel Adams continues to
prioritize their portfolio of award-winning brews without the
buzz.
Find Just The Haze Near YouDrinkers nationwide can find
Just The Haze in their area by visiting
samueladams.com/find-a-sam.
1 Source: Circana, Total U.S. MULO + Convenience, 52 W/E
12/31/2023
ABOUT SAMUEL ADAMS: THE BEER Samuel Adams is a leading
independent, American craft brewer that helped to launch the craft
beer revolution. The brewery began in 1984 when Founder and Brewer
Jim Koch used a generations-old family recipe to brew beer in his
kitchen. Inspired and unafraid to challenge conventional thinking
about beer, Jim brought the recipe to life with hopes drinkers
would appreciate the complex, full-flavor and started sampling the
beer in Boston. He named the flagship brew Samuel Adams Boston
Lager in recognition of one of our nation's founding fathers, a
revolutionary man of independent and pioneering spirit. Today,
Samuel Adams is one of the world's most awarded breweries and
remains focused on crafting the highest quality beers through
innovation and experimentation in the relentless pursuit of better.
Samuel Adams remains dedicated to elevating and growing the
American craft beer industry overall, including providing education
and support for entrepreneurs and fellow brewers through its
philanthropic program, Brewing the American Dream, which helps
others pursue their American Dream. For more information, visit
www.SamuelAdams.com or follow @SamuelAdamsBeer.
ABOUT BOSTON BEER COMPANY The Boston Beer Company, Inc.
(NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel
Adams brand is currently recognized as one of the largest and most
respected craft beer brands. Our portfolio of brands also includes
Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider, Dogfish
Head Brewery, and Hard Mountain Dew, as well as other craft beer
brands such as Angel City Brewery and Coney Island Brewing. For
more information, please visit our investor relations website at
www.bostonbeer.com, which includes links to all of our respective
brand websites.
Survey Methodology This survey was conducted online
within the United States by The Harris Poll on behalf of Samuel
Adams from December 12-14, 2023, among 2,014 adults ages 21 and
older. The sampling precision of Harris online polls is measured by
using a Bayesian credible interval. For this study, the
sample data is accurate to within +/-2.7 percentage points using a
95% confidence level. For complete survey methodology, including
weighting variables and subgroup sample sizes, please contact
SamAdamsPR@mullenlowe.com.
- Samuel Adams Debuts ‘Due Date, Brew Date’
Devon Savage
Samuel Adams
devon.savage@bostonbeer.com
Boston Beer (NYSE:SAM)
과거 데이터 주식 차트
부터 4월(4) 2024 으로 5월(5) 2024
Boston Beer (NYSE:SAM)
과거 데이터 주식 차트
부터 5월(5) 2023 으로 5월(5) 2024