Waffle House Partners with Olo to Lead First Brand-Wide Digital Investment
12 12월 2023 - 11:00PM
Business Wire
American dining staple to roll out Olo’s Order
and Pay products across all 1,950+ locations
Waffle House selected Olo (NYSE: OLO), a leading open SaaS
platform for restaurants, to power digital ordering and payment
across all of its locations nationwide. Marking the iconic
restaurant brand’s first significant investment in digital, Waffle
House will leverage Order, Pay—including Borderless accounts—and
Expo to streamline ordering and simplify payments for both guests
and employees at scale.
“Waffle House is focused on providing exceptional hospitality
and good food at a great value to our Customers. Providing them
with the best possible dine-in experience will always be our
priority. Yet, we also recognize our Customers sometimes choose to
enjoy our food outside of our four walls. So, we are thrilled to
partner with Olo and offer an exceptional, online ordering
experience to meet that need. Digital ordering and pay will
streamline the ordering process from start to finish for our
Customers and Associates,” said Patrick Marshburn, VP of Innovation
& Strategy, Waffle House. “Digital innovation across our brand
is a big step for Waffle House and, with Olo as a partner, we are
excited about leveraging the strategic and financial value of Olo’s
reliable platform as we offer digital ordering to our
Customers.”
Olo’s flexible platform serves as the ideal foundation for
Waffle House to develop its next-level digital offerings. Waffle
House is now offering direct online ordering for the first time
through Olo Serve, Olo’s white-label web browser interface, and
will soon launch its own Serve-based app for download for a more
seamless mobile ordering experience in Q1 2024.
With core ordering and Olo Pay payment processing, Waffle House
will not only drive meaningful operational efficiencies across the
front- and back-of-house, but also dramatically enhance the guest
experience by offering the ability to place their orders online for
pick-up to enjoy at-home or on-the-go with their Olo Borderless
accounts. With these accounts, Waffle House will simplify the
checkout process for guests by eliminating the need to remember a
password or manually enter credit card information at every
purchase for a frictionless experience.
“Waffle House is embracing the industry’s digital
transformation, and we couldn’t be more excited to support their
continued growth with Olo’s Order and Pay product suites,” said
Noah Glass, Founder & CEO at Olo. “Leveraging the broad reach
and extensibility of our platform, we’re committed to ongoing
innovation across all of our product suites as we accelerate the
future of restaurant technology. We look forward to enabling
hospitality at scale for our growing portfolio of new and existing
restaurant brands like Waffle House.”
To date, Waffle House has deployed Olo’s Order and Pay product
suites across approximately 1,600 of its locations, and Olo will
continue to work closely with the brand to complete deployment at
its remaining locations.
To learn more about Olo’s product suites, please visit
https://www.olo.com/what-is-olo and request a demo here:
https://www.olo.com/contact/request-demo.
About Olo
Olo Inc. (NYSE: OLO) is a leading open SaaS platform for
restaurants that enables hospitality at every guest touchpoint.
Millions of orders per day run on Olo’s on-demand commerce engine,
providing restaurants a single source to understand and serve every
guest from every channel, whether direct or third-party. With
integrations to over 300 technology partners, Olo customers can
build personalized guest experiences in and outside of their four
walls, utilizing one of the largest and most flexible restaurant
tech ecosystems on the market. Over 600 restaurant brands trust Olo
to grow their sales, do more with less, and make every guest feel
like a regular. Learn more at olo.com.
About Waffle House
Waffle House® restaurants have been a mainstay of American
dining since the first restaurant opened in Avondale Estates, GA,
in 1955. Today the Waffle House system operates 1,950 restaurants
in 25 states. Waffle House restaurants are known for serving over a
billion waffles and also serving the most waffles, T-bones,
hashbrowns and grits in the world. Our glowing Yellow Sign is
recognized far and wide for being a welcoming beacon to all after
storms and on all holidays.
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