LECTRA: Lectra wins Silver Top/Com prize at the Top/Com Grands Prix Corporate Business 2015 Ceremony
18 2월 2015 - 1:58AM
Top/Com jury members have awarded a prize
to Lectra Live, Lectra's new internal webzine
Lectra, the world leader in integrated technology solutions
dedicated to industries using soft materials-fabrics, leather,
technical textiles and composite materials-is pleased to announce
that Lectra Live, Lectra's internal webzine, has won the Silver
Top/Com prize in the internal website category of the "Publishing"
section during the Top/Com Grands Prix Corporate Business 2015
ceremony. This award recognizes the strategic planning undertaken
by Lectra's communication department to modernize the company's
communication, starting internally. Up until now, Lectra had a
monthly newsletter to liaise regularly with its employees around
the world. This new digital magazine better supports Lectra's
ambitious strategic plan, launched in 2009, intended to completely
transform the company. "Keeping in line with our culture, we opted
for innovation by providing our employees with a dynamic tool
capable of explaining our strategy, demonstrating its strengths and
highlighting in real time the company's milestones and
achievements," said Daniel Harari, Lectra CEO. Lectra teamed up
with the corporate communications agency, PubliCorp, to produce, in
just six months, an interactive and participatory internal webzine
published in three languages, English, French and Chinese. The
content, published through five headings, is strategic and
informative and covers the main trends in Lectra's markets and
highlights the daily achievements of Lectra employees. Articles are
constantly updated to allow employees to keep pace with the
company's developments all over the world. Lectra Live is animated
by numerous videos, strong images and energetic colors in a modern
and elegant style. Like smart grids, intelligent networks which
gather together different information from various sources, the new
platform is based on an intuitive way of reading content. A
completely redesigned indexing system guides the reader as he
browses through the site to a selection of related articles.
Employee comments and reactions are also taken into account when
defining editorial choices. A versatile tool, packed with
innovative features, the webzine was created to respond to Lectra's
future needs. "Nearly all the employees in our 32 subsidiaries read
Lectra Live to better understand the company's objectives', and to
find out about our developments and to integrate more easily into
the Lectra community," said Myriam Akoun-Brunet, Communications
Director, Lectra. Lectra Live also appeals to our peers, as this
Top/Com prize demonstrates. We are very proud of this dual
recognition." The Silver Top/Com prize was awarded to Myriam
Akoun-Brunet and Publicorp's Fabrice Arsicot during Top/Com' s
Grands Prix Corporate Business 2015 by a jury made up of marketing,
communication and human resources' professionals.
About Lectra
Lectra is the world leader in integrated technology solutions
that automate, streamline and accelerate product design,
development and manufacturing processes for industries using soft
materials. Lectra develops the most advanced specialized software
and cutting systems and provides associated services to a broad
array of markets including fashion (apparel, accessories,
footwear), automotive (car seats and interiors, airbags),
furniture, as well as a wide variety of other market sectors, such
as aeronautical and marine industries, wind power, and personal
protective equipment. Lectra serves 23,000 customers in more than
100 countries with 1,500 employees and $285 million in 2014
revenues. The company is listed on Euronext.
For more information, please visit www.lectra.com.
Contact - Lectra Headquarters / Press Dept.:
Nathalie Fournier-Christol E-mail: n.fournier-christol@lectra.com
Tel.: +33 (0)1 53 64 42 37 - Fax: +33 (0)1 53 64 43 40
Lectra - Top/Com press release
http://hugin.info/143494/R/1894838/671857.pdf
HUG#1894838
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