Forty Fabulous Years of Guess Images
20 11월 2023 - 11:00PM
Business Wire
Guess celebrates four decades of fashion history and iconic
imagery with the new release of “A Fourth Decade of Guess
Images” casebound book. The fourth edition of this striking
collectible details the story of four brothers who founded a global
brand. Starting with the launch of the 3-Zip Marilyn Jean in 1981,
this book commemorates the hard work, passion, and creativity that
led to forty years of esteemed fashion.
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Over the past four decades, the Guess brand has been defined by
the originality of its glamorous images. “I was convinced that
if there was not a strong image attached to the Guess brand, one
day we could miss a season or a trend, and we might face a major
challenge. I always thought a brand image if done well will survive
the test of time and test of fashion trends,” says Paul
Marciano, Guess Co-Founder, Chief Creative Officer and the mind
behind the brand’s advertising campaigns. Celebrating the courage
behind 40 years of Guess, the book’s cover features an image of
Guess Girl and former Guess Kids’ model, Gigi Hadid. The entire
book celebrates the stunning shades of red, as has been the
signature color for the brand. The quotes artfully tell the stories
behind the illustrious Guess images and the people who brought them
to life.
This new edition opens with renowned supermodel Guess Girls
Carla Bruni, Claudia Schiffer, Eva Herzigova, and the late Anna
Nicole Smith. As Paul weaves the reader through the adventures and
photoshoots over the years, the story hones in on the iconic Guess
muses from 2012-2021, with images and quotes from Gigi Hadid,
Priyanka Chopra, Grace Elizabeth, Hailey Bieber, Camila Cabello,
Jennifer Lopez, and J Balvin.
With a deep appreciation for the great talent of the eyes behind
the lens, Paul honors the work of Ellen von Unwerth, Raphael
Mazzucco, Bryan Adams, Claudia & Ralf Pülmanns, Chen Man,
Mégane Claire, David Bellemere, Tatiana Gerusova, Josh Ryan,
Vicoolya & Saida, Nima Benati, Yasmine Kateb, and more.
"Over the past four decades, Guess has had the distinct
privilege of working with some of the most talented and innovative
photographers in the world. I am so grateful to each and every one
of them for their individual contribution in helping bring the
Guess image to life and making it the iconic brand it has become
today,” said Paul Marciano.
Forty years ago, the Marciano brothers could only imagine what
their small, family-run business would become. Today, we proudly
present the “A Fourth Decade of Guess Images” book, a work
brimming with insider shots and commentary, including 252 glossy
pages of text, making it the perfect addition to any fashion
photography collectors' coffee table.
About GUESS? Inc.
Guess?, Inc. designs, markets, distributes and licenses a
lifestyle collection of contemporary apparel, denim, handbags,
watches, eyewear, footwear and other related consumer products.
Guess? products are distributed through branded Guess? stores as
well as better department and specialty stores around the world. As
of July 29, 2023, the Company directly operated 1,023 retail stores
in the Americas, Europe and Asia. The Company’s partners and
distributors operated 546 additional retail stores worldwide. As of
July 29, 2023, the Company and its partners and distributors
operated in approximately 100 countries worldwide. For more
information about the Company, please visit www.guess.com.
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PRESS CONTACT: GUESSPR@purplepr.com
Guess (NYSE:GES)
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Guess (NYSE:GES)
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