Carl’s Jr. and Hardee’s Partner with My Coke Rewards to Make Everyone a Winner

Carl’s Jr.® and Hardee’s® restaurants have partnered with Coca-Cola to make everyone a winner – not just once, but twice. The My Coke Rewards® campaign launches today at Hardee’s and is already underway at Carl’s Jr. With each purchase of a large fountain soda, guests will receive a specially marked cup that includes two offers: My Coke Rewards points that can be redeemed for cool stuff online; plus a peel-off coupon offer for a free or discounted item for the guest’s next visit.

Coca-Cola will award more than 50 million My Coke Rewards points during the promotion, including two grand prizes of 10,000 points each. With My Coke Rewards points on every cup, guests can collect points to redeem online at mycokerewards.com. The rewards pool is constantly updated so keep checking back for the latest offerings.

Additionally, each 42-ounce promotional cup will have a coupon offer good for a free or discounted item on the guest’s next visit to Carl’s Jr. or Hardee’s.

“Everyone really does win with the My Coke Rewards promotion at Carl’s Jr. and Hardee’s,” said Steve Lemley, senior vice president of marketing at Carl’s Jr. and Hardee’s. “Our guests have been enjoying Coke along with our big, delicious burgers for years. Now they’ll be rewarded with more than just great tastes, they’ll be able to score My Coke Rewards points and Carl’s Jr. and Hardee’s food and beverage offers. This really is just another way for us to say thanks to our guests for coming in and for coming back.”

Launched in 2006 and now with over 14 million members, My Coke Rewards (www.mycokerewards.com) is the No. 1 beverage Web site in the United States. On average, 20,000 rewards are redeemed daily on the site, which is seen by 4.5 million unique visitors every month.

About Carl’s Jr. and Hardee’s

Headquartered in Carpinteria, Calif., CKE Restaurants, Inc. is publicly traded on the New York Stock Exchange under the symbol “CKR.” As of the end of fiscal year 2010, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,141 franchised, licensed or company-operated restaurants in 42 states and in 16 countries, including 1,224 Carl's Jr. restaurants and 1,905 Hardee's restaurants. For more information about CKE Restaurants and its brands, please visit www.ckr.com, www.carlsjr.com or www.hardees.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

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