Anheuser-Busch, TKO Group Ink UFC Beer Partnership
25 10월 2023 - 5:01AM
Dow Jones News
By Ben Glickman
TKO Group Holdings and AB InBev agreed to a multi-year marketing
partnership, under which Bud Light would become the official beer
partner of UFC.
The companies said that Bud Light, made by AB InBev's
Anheuser-Busch, would have prominent branding in the mixed martial
arts sporting events broadcasts.
The two will also make original content distributed on UFC's
social media.
The maker of Bud Light has faced blowback after doing a
promotion with transgender influencer Dylan Mulvaney in April.
After the brewer's U.S. sales, profit and market share dropped in
the second quarter, the company said it would focus its marketing
on areas with wide appeal, such as sports.
Write to Ben Glickman at ben.glickman@wsj.com
(END) Dow Jones Newswires
October 24, 2023 15:46 ET (19:46 GMT)
Copyright (c) 2023 Dow Jones & Company, Inc.
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