ST. LOUIS, Jan. 27, 2021 /PRNewswire/ -- Build-A-Bear
Radio, a top family-focused radio station on the iHeart platform,
announced the premiere of two new shows to its weekly lineup –
Now Playing with The Sharpe Family Singers, a countdown show
with a creative take, and Build-A-Biz, a
podcast-inspired interview show for the "kidtrepreneur" in all of
us.
Premiering on January 30, these
fun, family-friendly programs were developed to energize and
inspire the station's growing listenership of nearly a half a
million people per month while attracting new fans to the popular
station.
Now Playing with the Sharpe Family Singers features the
TikTok-famed Sharpe Family Singers as they reveal their top
song choices for the theme of the week while adding a fun and a
unique twist that the Sharpe Family is known for.
Build-A-Biz is hosted by a successful young entrepreneur who
will share conversations on air with other young entrepreneurs or
entrepreneurs that launched kid-focused businesses. The premiere
interview will be with Maxine Clark,
the founder of Build-A-Bear Workshop, to share her story and how
she had an idea that revolutionized retail and created a brand
beloved by millions around the world.
"We are thrilled with the growing success of Build-A-Bear Radio
and the venue that it provides to connect directly with our fans.
With a combination of popular but family-friendly song selections
and engaging programming, we are creating new and fresh ways to
engage with the broader Build-A-Bear family. Given that our
listenership has expanded at a rapid pace in recent months, we are
focused on keeping our programming fresh and engaging, so it is the
perfect time to add Now Playing with the Sharpe Family
Singers and Build-A-Biz to the lineup," said
Sharon Price John, Build-A-Bear
Workshop president and chief executive officer.
Tune in each Saturday at 9am
PT/12pm ET for Now Playing
with the Sharpe Family Singers as this talented musical family
celebrates a seasonal and topical theme every week! Best
known for their TikTok channel and viral videos, the Sharpe Family
of dad Ron, mom Barbra, and siblings Samantha, Logan, and twins
Aidan and Connor, have amassed more than 5 million followers and
100 million+ likes with over 700 million views with their take on
the classic American family band and fun, family-friendly
videos. Join the Sharpe Family as they reveal their top 5
picks to celebrate the theme of the week, host fun games and
conversations, and put their signature Sharpe Family twist on
classic songs.
Build-A-Biz is a show developed to inspire kids and
teens to follow their passions and apply entrepreneurial thinking
to their everyday lives. Host Isabel Bercaw, a 19-year old
entrepreneur and co-founder of Da Bomb Bath, a multi-million-dollar
bath and body product company, interviews entrepreneurs of all ages
about how they started their venture, their experience in their
field of expertise, and the lessons and advice they have for
others. Featuring guests such as Build-A-Bear Founder
Maxine Clark, Ashley & Emma from
TikTok's We Wear Cute, and best-selling author Patty Rodriguez, Build-A-Biz will air new
episodes each week on Saturday at 1pm
PT/4pm ET.
Build-A-Bear Radio is a streaming radio station with fun for the
whole family! With top songs by established and emerging pop
artists, Build-A-Bear Radio features family-friendly music both
kids and parents love. Build-A-Bear Radio is available on
iHeartRadio Family, a stand-alone app custom-designed just for kids
featuring music and radio stations perfect for families.
The deals with the Sharpe Family Singers and Isabel Bercaw were put together through
Foundation Media Partners.
About Build-A-Bear®:
Build-A-Bear® is a global
brand kids love and parents trust that seeks to add a little
more heart to life. Build-A-Bear Workshop® has over 450 stores
worldwide where Guests can create customizable furry friends,
including corporately-managed stores in the United States, Canada, China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, and franchise stores in Africa, Asia,
Australia, Europe, Mexico and the Middle East. Buildabear.com is the online
destination for unique furry-friend gifts, featuring The
Bear-Builder™, a shopping configurator that helps create customized
gift options. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted a
total revenue of $336.6 million in
fiscal 2018.
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SOURCE Build-A-Bear