ST. LOUIS, Oct. 21, 2020
/PRNewswire/ -- Build-A-Bear Entertainment today announced the
premiere date of a new film, Deliver by Christmas, which
will be a part of the highly anticipated line-up of Hallmark
Christmas movies. This film is the first live-action production for
Build-A-Bear's entertainment division, which is intended to elevate
and amplify the emotional and memorable connection that the beloved
brand evokes through content creation.
Starring Alvina August,
Eion Bailey and introducing
Kesler Talbot, Deliver by
Christmas, is the heart-warming story of Josh (Bailey), who moves to a new town with his
son, Charlie (Talbot), after losing
his wife during military service. Here, he meets Molly (August), the town baker, who is charmed
by both Josh and a mysterious customer whom she's only met by phone
– not knowing they are the same person! Understanding how
hard it is to spend Christmas missing someone you love, Charlie
makes a wish that he shares with a very special furry friend, his
new Christmas Wishes teddy bear, in the hopes that his dad will
find happiness… and that it will be 'delivered by
Christmas'.
"We are delighted to partner with Crown Media Family Networks to
create this special film and be part of the Hallmark tradition of
wholesome holiday storytelling," said Sharon Price John, President & CEO of
Build-A-Bear, and executive producer on the film. "This story
lovingly celebrates family memories and the need to embrace new
beginnings, while recognizing that it occasionally takes the
innocence of a child and his beloved teddy bear to help make a
Christmas wish come true."
The film premieres Sunday, October
25 at 10pm ET/9pm CT on Hallmark Movies & Mysteries.
Viewers can find the channel in their area here.
The Christmas Wishes teddy bear, which is featured in the film,
is available in-store and online at www.buildabear.com.
Build-A-Bear will celebrate the premiere by hosting a new
Build-A-Bear Live! event, livestreaming preparations for a Hallmark
movie watch party on Facebook on Friday,
October 23 at 8pm
ET/7pm CT.
Build-A-Bear Foundation has donated 10,000 teddy bears to the
Marine Toys for Tots Foundation to help make Christmas wishes come
true for children across this country this holiday season in honor
of the film.
The film, which was produced in conjunction with Foundation
Media and Muse Entertainment, represents the first live-action
movie in what is expected to be a number of brand enhancing
projects from Build-A-Bear Entertainment, which also launched a new
album last month as a part of a relationship with the Arts Division
of Warner Records which focuses on
family-friendly music.
About Build-A-Bear®
Build-A-Bear is a
global brand kids love and parents trust that seeks to add a little
more heart to life. Build-A-Bear Workshop has over 500 stores
worldwide where Guests can create customizable furry friends,
including corporately-managed stores in the United States, Canada, China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, third party retail locations and franchise stores
in Africa, Asia, Australia, Europe, Mexico, the Middle
East and South America.
Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of
$338.5 million in fiscal 2019. For
more information, visit the Investor Relations section of
buildabear.com.
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SOURCE Build-A-Bear Workshop