Cody Simpson is New Brand Ambassador For Build-A-Bear Workshop
13 9월 2012 - 12:51AM
Business Wire
Build-A-Bear Workshop®, the interactive entertainment retailer
of customized stuffed animals, announced today that Australian-born
teen pop singer, Cody Simpson, is the company’s new brand
ambassador. He is working with Build-A-Bear Workshop on a number of
company initiatives including charitable efforts, and the company
will also introduce branded Cody Simpson merchandise in 2013.
“We are excited to welcome Cody Simpson into the Build-A-Bear
Workshop family as our new brand ambassador,” said Maxine Clark,
Build-A-Bear Workshop founder and chief executive bear. “Cody is a
very talented, popular young performer and singer with a commitment
to giving back, and we know our Guests will be inspired by Cody’s
drive and passion for all that he does.”
Fifteen-year-old Cody Simpson is releasing his first full length
album entitled “Paradise” on October 2, 2012. Currently making
waves with his new single “Wish U Were Here” (featuring Becky G.),
Cody is also involved in a number of efforts to make the world a
better place. Build-A-Bear Workshop aims to empower youth to give
back and Cody will be serving as a community-minded role model for
Build-A-Bear Workshop young Guests. Starting in October, he will
participate in the company’s efforts for Stop Cyber Bullying month
and will help launch the national Stuffed with Hugs® program, where
Build-A-Bear Workshop will invite Guests to visit stores to make a
special bear for free to be donated to the Marine Toys for Tots®
Foundation in October.
In support of the partnership, Build-A-Bear Workshop will also
introduce Cody Simpson branded merchandise that will be available
in stores and online at buildabear.com® in early 2013.
“As a longtime fan of Build-A-Bear Workshop, it is an honor to
serve as the company’s brand ambassador,” said Cody Simpson.
“Build-A-Bear Workshop is a company with heart and I am looking
forward to helping to encourage kids to make a difference.”
Build-A-Bear Workshop and its associates believe in the
teddy bear philosophy of being good people and good bears.
Throughout its 15-year history, the company has shared the hug of a
teddy bear wherever needed in local communities and
abroad. Build-A-Bear Workshop has given Guests a voice in
supporting the causes that are important to them like children’s
health and wellness, animals, and literacy, and has given nearly
$31 million through its corporate donations and foundation
grant programs to these causes.
About Cody Simpson
With over three million Twitter followers, over three million
Facebook likes and more than 138 million YouTube views, 15 year old
Cody Simpson is already a teen phenomenon. Simpson, who was
recently named “Favorite Aussie Superstar” at the 2012 Nickelodeon
Kids’ Choice Awards, is marking the release of “Paradise” by
teaming up with Big Time Rush for a massive North American arena
tour. Concert dates continue through September. Cody will then join
Justin Bieber on a series of dates in early October. Details and
ticket information are available at www.codysimpson.com.
For more information on Cody Simpson Consumer Products &
Brand Licensing opportunities, contact Sara Nemerov,
sara.nemerov@wmg.com or Cody Simpson Brand Partnerships and
Commercial Licensing opportunities; contact Camille Hackney,
Camille.Hackney@atlanticrecords.com
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are more than 400
Build-A-Bear Workshop stores worldwide, including company-owned
stores in the U.S., Puerto Rico, Canada, the United Kingdom and
Ireland, and franchise stores in Europe, Asia, Australia, Africa,
the Middle East, Mexico and South America. Founded in St. Louis in
1997, Build-A-Bear Workshop is the leader in interactive retail.
Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world and entertainment destination
website at bearville.com™. The company was named to the FORTUNE 100
Best Companies to Work For® list for the fourth year in a row in
2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of
$394.4 million in fiscal 2011. For more information, call
888.560.BEAR (2327) or visit the company's award-winning website at
buildabear.com®.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name
and our registered trademark of Build-A-Bear Retail
Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
Build A Bear Workshop (NYSE:BBW)
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Build A Bear Workshop (NYSE:BBW)
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