Build-A-Bear Workshop Shines with New SKECHERS Bears
29 6월 2012 - 12:58AM
Business Wire
Build-A-Bear Workshop®, the interactive entertainment retailer
of customized stuffed animals, is excited to introduce new SKECHERS
Twinkle Toes and Hot Lights Bears with ears that light up when
their paws are pressed. These new furry friends will bring the
light-up fun of the popular SKECHERS shoes to teddy bears for the
first time since Build-A-Bear Workshop began partnering with
SKECHERS USA, Inc. (NYSE:SKX) in 2000. Nearly 4 million bear-sized
SKECHERS shoes have been sold at Build-A-Bear Workshop.
Build-A-Bear Workshop is excited to
introduce new SKECHERS Twinkle Toes and Hot Lights Bears ($23 each)
with ears that light up when their paws are pressed! (Photo:
Business Wire)
“Our young Guests love to wear SKECHERS Kids shoes, and they
love to have their bears wear them, too,” said Maxine Clark,
Build-A-Bear Workshop founder and chief executive bear. “We are
thrilled to expand our relationship with SKECHERS and celebrate the
fun of SKECHERS shoes with these Twinkle Toes and Hot Lights
Bears!”
The Twinkle Toes and Hot Lights Bears ($23 each), will be
available beginning June 29 in Build-A-Bear Workshop stores and
online at buildabear.com®. Twinkle Toes and Hot Lights themed
clothing, shoes and accessories are also available at Build-A-Bear
Workshop and buildabear.com to add to the fun. Additionally, Guests
who purchase a Twinkle Toes or Hot Lights Bear will receive a
coupon for 25% off of any purchase at a SKECHERS retail store in
the United States or online at SKECHERS.com.
The fun continues at home when Guests bring the Twinkle Toes and
Hot Lights Bears to life online on Bearville.com™, the company’s
virtual world and entertainment destination. With a special code
from their furry friend, Guests will receive exclusive virtual
gifts to be redeemed in Bearville™. Each Twinkle Toes and Hot
Lights bear comes with a virtual twinkling t-shirt and shoes for
Guests’ online characters. This virtual code will also unlock an
animal adventure and themed wallpaper for Guests’ virtual Cub
Condo® houses in Bearville.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are more than 400
Build-A-Bear Workshop stores worldwide, including company-owned
stores in the U.S., Puerto Rico, Canada, the United Kingdom and
Ireland, and franchise stores in Europe, Asia, Australia, Africa,
the Middle East, Mexico and South America. Founded in St. Louis in
1997, Build-A-Bear Workshop is the leader in interactive retail.
Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world and entertainment destination
website at bearville.com™. The company was named to the FORTUNE 100
Best Companies to Work For® list for the fourth year in a row in
2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of
$394.4 million in fiscal 2011. For more information, call
888.560.BEAR (2327) or visit the company’s award-winning website at
buildabear.com®.
About the Build-A-Bear Workshop Friends Count
Celebration
Throughout 2012, Build-A-Bear Workshop® is celebrating its 15th
birthday and 100 million furry friends made. To thank Guests for
helping the company reach these milestones, Build-A-Bear Workshop
is hosting a year-long “Friends Count” celebration. The celebration
includes in-store events and charitable activities. The company is
also inviting Guests to share and read stories about others who
have made furry friends at Build-A-Bear Workshop at the website
buildabear.com/stories. For more information and updates on
Build-A-Bear Workshop and the year-long “Friends Count” initiative
visit buildabear.com® .
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name
and our registered trademark of Build-A-Bear Retail
Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50326873&lang=en
Build A Bear Workshop (NYSE:BBW)
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