Build-A-Bear Workshop Continues Support for Autism Speaks in Honor of Autism Awareness Month
22 3월 2012 - 3:47AM
Business Wire
Build-A-Bear Workshop®, the interactive retailer of
customized stuffed animals, announced today that it will raise
funds for Autism Speaks with the help of Guests throughout the
month of April. This is the eighth consecutive year that
Build-A-Bear Workshop has supported the charity, which funds
research into the causes, prevention and treatments for autism and
advocates for the needs of individuals with autism and their
families. Guests can support Autism Speaks by donating $1 (or more)
when they check out at Build-A-Bear Workshop stores in the United
States or online at buildabear.com®. In Canada, Guests may purchase
purple satin hearts for $1 throughout the month of April to support
Autism Speaks. Guests can also give back at Bearville.com™, the
company’s virtual world and entertainment destination and from
April 1 through June 30th, by a percentage of the purchase price of
Bearville Outfitters® Virtual Stuff Game Cards to Autism Speaks
when they activate their cards. Since 2004, Build-A-Bear Workshop
has raised more than $545,000 to support Autism Speaks.
“Build-A-Bear Workshop is dedicated to supporting causes that
matter most to our Guests, including autism spectrum disorders that
affect children and their families,” said Maxine Clark,
Build-A-Bear Workshop founder and chief executive bear. “We are
proud to continue helping Autism Speaks with their efforts and
believe that by working together we can make a difference for
families and individuals affected by this disorder.”
Build-A-Bear Workshop and its associates believe in the teddy
bear philosophy of being good people and good bears. Throughout its
15 year history, the company with heart has shared the hug of a
teddy bear in local communities and abroad. Build-A-Bear Workshop
has given Guests a voice in supporting the causes that are
important to them like children’s health and wellness, animals and
literacy, and has given more than $30 million through its corporate
donations and foundation grant programs to these causes.
“We are so grateful to Build-A-Bear Workshop for continuing its
support of Autism Speaks,” said Mark Roithmayr, president of Autism
Speaks. “As we celebrate Autism Awareness Month, our ongoing
partnership with Build-A-Bear Workshop raises awareness and funds
that will allow us to continue research into the causes, treatments
and diagnosis for autism.”
About Autism
Autism is a general term used to describe a group of complex
developmental brain disorders – autism spectrum disorders – caused
by a combination of genes and environmental influences. These
disorders are characterized, in varying degrees, by social and
behavioral challenges, as well as repetitive behaviors. An
estimated 1 in 110 children in the U.S. is on the autism spectrum –
a 600 percent increase in the past two decades that is only partly
explained by improved diagnosis.
About Autism Speaks
Autism Speaks is the world’s leading autism science and advocacy
organization. It was founded in February 2005 by Suzanne and Bob
Wright, the grandparents of a child with autism. Since its
inception, Autism Speaks has made enormous strides, committing over
$173 million to research and developing innovative resources for
families. The organization is dedicated to funding research into
the causes, prevention, treatments and a cure for autism;
increasing awareness of autism spectrum disorders; and advocating
for the needs of individuals with autism and their
families. In addition to funding research, Autism Speaks has
created resources and programs including the Autism Speaks Autism
Treatment Network, Autism Speaks’ Autism Genetic Resource
Exchange and several other scientific and clinical
programs. Notable awareness initiatives include the
establishment of the annual United Nations-sanctioned World Autism
Awareness Day on April 2, which Autism Speaks celebrates through
its Light It Up Blue initiative. Also, Autism Speaks award-winning
“Learn the Signs” campaign with the Ad Council has received over
$316 million in donated media. Autism Speaks’ family resources
include the Autism Video Glossary, a 100 Day Kit for
newly-diagnosed families, a School Community Tool Kit, a
Grandparent’s Guide to Autism, and a community grant
program. Autism Speaks has played a critical role in securing
federal legislation to advance the government’s response to autism,
and has successfully advocated for insurance reform to cover
behavioral treatments in 29 states thus far, with legislation
continuing to advance in more states. Each year Walk Now for Autism
Speaks events are held in more than 95 cities across North America.
To learn more about Autism Speaks, please visit
www.autismspeaks.org.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are more than 400
Build-A-Bear Workshop stores worldwide, including company-owned
stores in the U.S., Puerto Rico, Canada, the United Kingdom and
Ireland, and franchise stores in Europe, Asia, Australia, Africa,
the Middle East, Mexico and South America. Founded in St. Louis in
1997, Build-A-Bear Workshop is the leader in interactive retail.
Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world and entertainment destination
website at bearville.com™. The company was named to the FORTUNE 100
Best Companies to Work For® list for the fourth year in a row in
2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of
$394.4 million in fiscal 2011. For more information, call
888.560.BEAR (2327) or visit the company's award-winning website at
buildabear.com®.
About the Build-A-Bear Workshop Friends Count
Celebration
Throughout 2012, Build-A-Bear Workshop® is celebrating its 15th
birthday and 100 million furry friends made. To thank Guests for
helping the company reach these milestones, Build-A-Bear Workshop
is hosting a year-long “Friends Count” celebration. The celebration
includes in-store events and charitable activities. The company is
also inviting Guests to share and read stories about others who
have made furry friends at Build-A-Bear Workshop at the website
buildabear.com/stories. For more information and updates on
Build-A-Bear Workshop and the year-long “Friends Count” initiative
visit buildabear.com®.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name
and our registered trademark of Build-A-Bear Retail
Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
Build A Bear Workshop (NYSE:BBW)
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