ANN ARBOR, Mich., Nov. 5, 2010 /PRNewswire/ -- Borders today
announced that it is teaming with Build-A-Bear Workshop® for a
holiday charity drive to benefit children in need. Now through
Dec. 24, customers shopping at
Borders stores nationwide will have the opportunity to donate books
and stuffed animals, including Hal Moose®, a Build-A-Bear Workshop
furry friend with soft brown fur and antlers. Hal Moose is the star of "Holly & Hal
Moose™: Our Uplifting Christmas Adventure," a book and DVD
available at Borders. Each Borders store will deliver the books and
stuffed toys to a local charity. In addition, Borders will
kickoff the holiday charity drive by promising to donate
$50,000 to First Book, which provides
new books to children in need, addressing one of the most important
factors affecting literacy — access to books.
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Build-A-Bear Workshop gives to First Book on a regular basis:
currently for every purchase of Turner Owl™, the company donates
50 cents to First Book to provide new
books to children from low-income families. In addition, the
retailer also donates 50 cents to the
Build-A-Bear Workshop Bear Hugs Foundation to support other
literacy and education programs.
During Borders' company-sponsored book drives held this year in
March and August, respectively, stores partnered with hundreds of
charities and nonprofits, and through the generosity of customers,
delivered more than 1.3 million books and stuffed toys to children
in need. Reach Out and Read Michigan, Big Brothers Big Sisters,
Rainbow House in Chicago, Raising
a Reader Massachusetts, Boys & Girls Clubs of Greater San Diego are among many charities who
have recently received books and toys from Borders.
About First Book
First Book provides new books to children in need addressing one
of the most important factors affecting literacy – access to books.
An innovative leader in social enterprise, First Book has
distributed more than 75 million free and low-cost books in
thousands of communities. First Book has offices in the U.S. and
Canada. For more information
please visit www.firstbook.org.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates
more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the U.S., Puerto
Rico, Canada, the
United Kingdom, Ireland and France, and franchise stores in Europe, Asia,
Australia, Africa, the Middle
East, and Mexico. Founded
in St. Louis in 1997, Build-A-Bear
Workshop is the leader in interactive retail. Brands include
make-your-own Major League Baseball® mascot in-stadium locations,
and Build-A-Dino® stores. Build-A-Bear Workshop extends its
in-store interactive experience online with its award winning
virtual world web site at buildabearville.com ®. The company was
named to the 2009 and 2010 FORTUNE 100 Best Companies to Work For ®
lists. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of
$394.4 million in fiscal 2009. For
more information, call 888.560.BEAR (2327) or visit the company's
award-winning Web site at buildabear.com ®.
About Borders Group, Inc.
Headquartered in Ann Arbor,
Mich., through its subsidiaries, Borders Group, Inc. (NYSE:
BGP) is a leading specialty retailer of books as well as other
educational and entertainment items. The company employs
approximately 19,500 throughout the U.S., primarily in its Borders®
and Waldenbooks® stores. Online shopping is offered through
borders.com. Find author interviews and vibrant discussions of the
products we and our customers are passionate about online at
facebook.com/borders, twitter.com/borders and
youtube.com/bordersmedia. For more information about the company,
visit borders.com/media.
SOURCE Borders