Abercrombie Announces Official Partnership With McLaren Racing, Features Race Car in Fifth Avenue Store
01 2월 2024 - 12:19AM
Abercrombie & Fitch (“Abercrombie”), a division of Abercrombie
& Fitch Co. (NYSE: ANF), is proud to announce the official
launch of its partnership with renowned McLaren Formula 1 team. The
partnership, which includes releases of licensed graphics apparel,
content creation, social media collaborations and events serves as
an organic evolution to the popular relationship between the two
brands in 2023, when drops of Abercrombie’s McLaren licensed
graphic tees and apparel went viral on TikTok.
To celebrate the official partnership, Abercrombie is featuring
McLaren’s new Formula 1 car, complete with the racing team’s
official 2024 livery design, inside the retailer’s Fifth Avenue
store. Complete with a drop of six new licensed tees, hoodies and
sweatshirts, the public is invited to visit the store, which is
located at 668 Fifth Avenue, to view the car through Sunday,
February 4.
Abercrombie hailed the launch of the partnership and the arrival
of the car with acclaim, donning Fifth Avenue’s lamp posts in
papaya-colored flags featuring the car’s silhouette and hosting a
launch party to celebrate the partnership’s first lap.
“It’s an honor to partner with such an iconic team within the F1
world,” said Carey Collins Krug, Chief Marketing Officer of
Abercrombie & Fitch Co. “Over the last year, our relationship
with McLaren has grown from TikTok virality to a very real
friendship, weaving the relaxed and effortlessly elevated world of
Abercrombie with the invigorating and fast-paced world of McLaren
Racing. We’re ecstatic to announce this partnership and can’t wait
for everyone to see all that’s to come.”
Echoing the same sentiments, Louise McEwen, McLaren Racing’s
Executive Director of Brand & Marketing said, “We are delighted
to partner with Abercrombie & Fitch. Our fans are incredibly
important to us and we are always looking for new ways to make them
feel part of the team, and this collaboration does just that. We
can’t wait for everyone to see what’s to come.”
In addition to the partnership’s launch festivities, Abercrombie
is announcing a digital sweepstakes on its TikTok, which
capitalizes on the brands’ shared passions of outfitting and
delivering the ultimate weekend. The digital sweepstakes gives fans
the chance to win a trip to Miami with a guest to enjoy a race
weekend, a McLaren replica helmet signed by Lando Norris, credit
for hotel and airfare, as well as $500 US dollars worth of
Abercrombie product from the Abercrombie x McLaren collection.
Fans of Abercrombie and McLaren Racing are invited to shop the
new product drop at abercrombie.com, visit the car through February
4 in Abercrombie’s Fifth Avenue store and follow @abercrombie and
@mclaren on Instagram and TikTok to stay up to date on all the
partnership’s newest drops and developments.
Safe Harbor Statement Under the Private Securities Litigation
Reform Act of 1995This Press Release may contain forward-looking
statements (as such term is defined in the Private Securities
Litigation Reform Act of 1995). These statements relate to our
current assumptions, projections, and expectations about our
business and future events. Any such forward-looking statements
involve risks and uncertainties and are subject to change based on
various important factors, many of which may be beyond the
company’s control. The inclusion of such information should not be
regarded as a representation by the company, or any other person,
that the objectives of the company will be achieved. Words such as
“estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,”
“intend,” “should,” “are confident,” “will,” “could,” “outlook,”
and similar expressions may identify forward-looking statements.
Except as may be required by applicable law, we assume no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events,
or otherwise. Factors that may cause results to differ from those
expressed in our forward-looking statements include, but are not
limited to, the factors disclosed in Part I, Item 1A. “Risk
Factors” of the company’s Annual Report on Form 10-K for the fiscal
year ended January 28, 2023, and otherwise in our reports and
filings with the Securities and Exchange Commission.
About Abercrombie & Fitch
Abercrombie & Fitch believes every day should feel as
exceptional as the start of the long weekend. Since 1892, the brand
has been a specialty retailer of quality apparel, accessories, and
fragrance – designed to inspire our global customers to feel
confident, be comfortable and face their Fierce. Abercrombie &
Fitch is the namesake brand of Abercrombie & Fitch Co. (NYSE:
ANF) and is sold through more than 200 stores (includes abercrombie
kids) worldwide and www.abercrombie.com globally.
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in
1963. The team entered its first Formula 1 race in 1966. McLaren
has since won 20 Formula 1 world championships, 183 Formula 1
grands prix, the Indianapolis 500 three times, and the Le Mans 24
Hours at its first attempt.
McLaren Racing competes across five racing series. The team
competes in the FIA Formula 1 World Championship with McLaren F1
drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with
Arrow McLaren drivers Pato O’Ward, Alexander Rossi and David
Malukas, the ABB FIA Formula E World Championship with NEOM McLaren
Formula E Team drivers Jake Hughes and Sam Bird, and the Extreme E
Championship as the NEOM McLaren Extreme E Team. The team also
competes in the F1 Sim Racing Championship as McLaren Shadow,
having won the 2022 Constructors’ and Drivers’
Championships.
McLaren is a champion for sustainability in the sport and a
signatory to the UN Sports for Climate Action Commitment. It is
committed to achieving net zero by 2040 and fostering a diverse and
inclusive culture in the motorsport industry.
www.mclaren.com/racing
Media Contact: |
Investor Contact: |
Cory WeaverAbercrombie &
Fitch Co.Public_Relations@anfcorp.com |
Mohit GuptaAbercrombie &
Fitch Co.(614) 283-6877Investor_Relations@anfcorp.com |
|
|
Photos accompanying this announcement are available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/510210b1-e557-4447-8d2c-2a0810b05eefhttps://www.globenewswire.com/NewsRoom/AttachmentNg/c9455934-f2c9-4abf-a8fe-36f9b98fec12https://www.globenewswire.com/NewsRoom/AttachmentNg/5eff90a6-c099-4dcc-a48f-3a8c0e388316https://www.globenewswire.com/NewsRoom/AttachmentNg/9a250b30-dd81-4254-9e85-014e9adba8e7https://www.globenewswire.com/NewsRoom/AttachmentNg/773b5959-a675-4773-aba5-919bf41a9dd7
Abercrombie and Fitch (NYSE:ANF)
과거 데이터 주식 차트
부터 4월(4) 2024 으로 5월(5) 2024
Abercrombie and Fitch (NYSE:ANF)
과거 데이터 주식 차트
부터 5월(5) 2023 으로 5월(5) 2024