Vital Farms Appoints Peter Pappas as Chief Sales Officer
26 10월 2020 - 10:00PM
Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a
range of ethically produced pasture-raised foods nationwide, today
announced that Peter Pappas has joined the company as Chief Sales
Officer. Pappas brings 30 years of experience in building brands
and driving growth for a range of emerging and multinational
consumer food and beverage companies. In his role as Chief Sales
Officer, Pappas will oversee sales of Vital Farms products across
retail and food service. He will report to Vital Farms President
and Chief Executive Officer Russell Diez-Canseco.
“Peter is a seasoned sales executive with a proven record in
driving substantial growth for both longstanding consumer brands
and early-stage businesses,” said Diez-Canseco. “He brings a deep
understanding of our categories and channels and will play an
instrumental role in advancing our growth strategy and mission to
bring ethical food to the table.”
Pappas joins Vital Farms from Califia Farms, a leading
plant-based food and beverage company, where he served as Chief
Commercial Officer and led the commercial development of the U.S.,
UK, and Australia business units including sales, marketing,
insights and analytics, revenue management, sales operations, and
strategy. Prior to Califia, Pappas was Executive Vice
President of Sales and Operations for the Western Division of
Advantage Solutions, a sales and marketing consultancy, where he
worked with grocery retailers and food manufacturers to build
successful omnichannel sales strategies, brand development
solutions, pricing, and new product launch plans. Before Advantage
Solutions, Pappas held leadership positions for several prominent
consumer brands including Dean Foods, where he served as Chief
Commercial Officer, MillerCoors Brewing Company, where he was Vice
President of National Sales and Customer Development, and PepsiCo,
where he worked for seventeen years in multiple sales roles
including Vice President of Sales and Marketing for the Convenience
Retail Division.
“I am honored to join Vital Farms and am incredibly inspired by
the company’s mission and commitment to prioritize all of its
stakeholders,” said Pappas. “I believe this mindset has contributed
to the significant growth Vital Farms has experienced since its
founding and am excited to build on this success, working alongside
a passionate and talented team, to expand our retail and food
service footprint across the country.”
About Vital FarmsVital Farms, a
Certified B Corporation, offers a range of ethically produced
pasture-raised foods nationwide. Started on a single farm in
Austin, Texas, in 2007, Vital Farms is the leading U.S. brand of
pasture-raised eggs and butter by retail dollar sales. Vital Farms'
ethics are exemplified by its focus on the humane treatment of farm
animals and sustainable farming practices. In addition, as a
Delaware Public Benefit Corporation, Vital Farms also prioritizes
the long-term benefits of each of its stakeholders, including
farmers and suppliers, customers and consumers, communities and the
environment, and crew members and stockholders. Vital Farms'
pasture-raised products, including shell eggs, butter, hard-boiled
eggs, ghee, egg bites and liquid whole eggs, are sold in
approximately 16,000 stores nationwide.
Forward Looking Statements
This press release contains “forward-looking”
statements, as that term is defined under the federal securities
laws. These forward-looking statements are based on Vital Farms’
current assumptions, expectations and beliefs and are subject to
substantial risks, uncertainties, assumptions and changes in
circumstances that may cause Vital Farms’ actual results,
performance or achievements to differ materially from those
expressed or implied in any forward-looking statement.
The risks and uncertainties referred to above
include, but are not limited to: (1) the effects of the current
COVID-19 pandemic, or of other global outbreaks of pandemics or
contagious diseases or fear of such outbreaks, including on our
supply chain, the demand for our products, and on overall economic
conditions and consumer confidence and spending levels; (2) our
expectations regarding our revenue, expenses and other operating
results; (3) our ability to acquire new customers and successfully
retain existing customers; (4) our ability to attract and retain
our suppliers, distributors and co-manufacturers; (5) our ability
to sustain or increase our profitability; (6) our ability to
procure sufficient high quality eggs, butter and other raw
materials; (7) real or perceived quality with our products or other
issues that adversely affect our brand and reputation; (8) changes
in the tastes and preferences of our consumers; (9) the financial
condition of, and our relationships with, our suppliers,
co-manufacturers, distributors, retailers and foodservice
customers, as well as the health of the foodservice industry
generally; (10) real or perceived quality or health issues with our
products or other issues that adversely affect our brand and
reputation; (11) the ability of our suppliers and co-manufacturers
to comply with food safety, environmental or other laws or
regulations; (12) future investments in our business, our
anticipated capital expenditures and our estimates regarding our
capital requirements; (13) the costs and success of our marketing
efforts, and our ability to promote our brand; (14) our reliance on
key personnel and our ability to identify, recruit and retain
skilled personnel; (15) our ability to effectively manage our
growth; (16) our focus on a specific public benefit purpose and
producing a positive effect for society may negatively influence
our financial performance; (17) our ability to compete effectively
with existing competitors and new market entrants; (18) the impact
of adverse economic conditions; (19) the sufficiency of our cash to
meet our liquidity needs and service our indebtedness; (20)
seasonality; and (21) the growth rates of the markets in which we
compete.
These risks and uncertainties are more fully
described in our filings with the Securities and Exchange
Commission, including in the section entitled “Risk Factors” in our
quarterly report on Form 10-Q for the fiscal quarter ended June 28,
2020 and other filings and reports that we may file from time to
time with the SEC. Moreover, we operate in a very competitive and
rapidly changing environment. New risks emerge from time to time.
It is not possible for our management to predict all risks, nor can
we assess the impact of all factors on our business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements we may make. In light of these risks,
uncertainties and assumptions, we cannot guarantee future results,
levels of activity, performance, achievements, or events and
circumstances reflected in the forward-looking statements will
occur. Forward-looking statements represent our beliefs and
assumptions only as of the date of this press release. We disclaim
any obligation to update forward-looking statements except as
required by law.
CONTACT:Media:Nisha
DevarajanNisha.Devarajan@vitalfarms.com
Investors: Ashley
DeSimoneAshley.DeSimone@icrinc.com
Vital Farms (NASDAQ:VITL)
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