Introducing Vital Farms Egg Bites: A New Way to Breakfast
12 8월 2020 - 10:00PM
Craving a delicious, high-protein breakfast but don’t have time to
cook? Today Vital Farms (Nasdaq: VITL), a Certified B Corporation
that offers a range of ethically produced pasture-raised foods
nationwide, is introducing Egg Bites, a new line of single-serve,
refrigerated bites made with high-quality ingredients including
Vital Farms pasture-raised liquid whole eggs, pasture-raised
cheese, humanely raised meats, and vegetables. From pasture to
plate in just 45 seconds, Egg Bites are the newest ready-to-eat
innovation from Vital Farms.
“People are staying at home more than usual right now and, for
many, their days are busier than ever. We know a growing number of
consumers crave a protein-packed breakfast made with fresh
ingredients, but don’t always have the time,” said Meghan Shookman,
Director of Innovation at Vital Farms. “Egg Bites are made with the
ethically sourced ingredients that we believe consumers love and
expect from Vital Farms. They were created with an emphasis on
convenience for mornings when there isn’t time to cook breakfast
from scratch. They are the ‘I don’t have time to make eggs,
eggs!'”
Egg Bites are gluten-free and available in four flavor
combinations. Each pack comes with two 2.3 oz egg bites. With 16-18
grams of protein per pack, Egg Bites are a great food to start your
day or fuel your afternoon with a midday snack. Ready in just 45
seconds, Egg Bites can be heated directly in the microwave in their
recyclable and BPA-free tray.
Varieties include:
- Uncured Bacon & Cheddar Cheese: A
breakfast classic made with humanely raised uncured bacon and
pasture-raised cheddar cheese. This combo is elevated from basic to
eggs-eptional.
- Roasted Red Pepper & Mozzarella Cheese:
Savory, sweet roasted red peppers and creamy pasture-raised
mozzarella create this vegetarian-friendly bite.
- Uncured Ham, Bell Peppers, Onions & Cheddar
Cheese: Humanely raised uncured ham, pasture-raised
cheddar, onion and green bell pepper come together for this Denver
Omelet inspired bite.
- Sun-Dried Tomato, Basil & Mozzarella
Cheese: Sun-dried tomato, basil and creamy pasture-raised
mozzarella create a traditional Italian flavor profile in this
vegetarian bite.
Egg Bites will be available in retail stores nationwide
including Whole Foods Market and select Target locations beginning
in August. For more information on Egg Bites, visit:
vitalfarms.com/eggbites.
About Vital Farms: Vital Farms, a Certified B
Corporation, offers a range of ethically produced pasture-raised
foods nationwide. Started on a single farm in Austin, Texas, in
2007, Vital Farms is the leading U.S. brand of pasture-raised eggs
and butter by retail dollar sales. Vital Farms' ethics are
exemplified by its focus on the humane treatment of farm animals
and sustainable farming practices. Vital Farms also prioritizes the
long-term benefits of each of its stakeholders, including farmers
and suppliers, customers and consumers, communities and the
environment, and crew members and stockholders. Vital Farms'
pasture-raised products, including shell eggs, butter, hard-boiled
eggs, ghee and liquid whole eggs, are sold in approximately 13,000
stores nationwide.
CONTACT:
Media:
Nisha
DevarajanNisha.Devarajan@vitalfarms.com
Investors:
Ashley DeSimoneAshley.DeSimone@icrinc.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/53103801-0f9a-4489-97b0-f2b8216ab2a1.
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