Kendall Law Group Begins Investigation on Behalf of Vitacost.com, Inc. Shareholders

Kendall Law Group announced today that it is investigating Vitacost.com, Inc. (NASDAQ: VITC) and certain of its officers for potential violations of the federal securities laws in connection its initial public offering in September 2009. Shareholders who purchased VITC stock between September 24, 2009 and April 20, 2010 are encouraged to contact attorney Scott Kendall at 877-744-3728 or skendall@kendalllawgroup.com.

The firm’s investigation concerns the April 20, 2010 announcement by Vitacost that problems with their manufacturing processes, increased sales of less profitable items, and increased shipping costs have caused earnings, revenue and growth estimates to be unachievable. Vitacost also revealed that manufacturing problems at a North Carolina Plant had caused a delay in $1 to $1.2 million in shipments. Insiders sold $78.85 million in VITC stock between the September 2009 initial public offering and their announcement on April 20, 2010, while concealing the problems from investors. VITC stock dropped over 30% on April 21, 2010 when the problems with Vitacost were revealed.

Kendall Law Group has the credentials and experience to pursue any type of complex securities litigation in the nation. The firm led by former federal judge and former U.S. Attorney, is a national securities firm that represents shareholders when publicly traded companies violate the law and mislead investors. Shareholders who purchased Vitacost common stock during the relevant period may have a claim against the company and are urged to contact the firm for more information.

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