ROSE LifeScience announces quality upgrade to top-selling Pure Laine Big Pleasures
25 6월 2024 - 8:00PM
ROSE LifeScience Inc. (“ROSE”), a major Québec cannabis producer,
distributor, and marketer, today announced a significant upgrade to
its top-selling 28g dried-flower product Big Pleasures by Pure
Laine. ROSE is adding Oxygen Absorbers to each package to improve
product quality.
Oxygen Absorbers, new to the cannabis industry, are designed to
optimize packaging environments by significantly reducing oxygen
levels. Used in the food industry for decades, oxygen absorbers are
small, sealed packets containing iron powder which absorb oxygen
from inside, preventing defects like browning and aroma loss while
shelf life and freshness are extended.
“Big Pleasures is addressing common quality improvements
requested by consumers with the addition of Oxygen Absorbers” said
Davide Zaffino, President and CEO, ROSE. “We are thrilled to
introduce this proven technology in our top-selling Big Pleasures
by Pure Laine 28g dried-flower product, a package size where
maintaining aroma and freshness is meaningful.”
Big Pleasures by Pure Laine is a 28g rotating dried-flower
product available in select retail stores across Canada, and was
the top selling SKU in Canada in May1. Updated packaging with
Oxygen Absorbers is expected to roll out in early July.
About Pure Laine
ROSE LifeScience Inc. created Pure Laine to make quality
cannabis more accessible for consumers. By putting classic, simple,
reliability behind its wide selection of product size, format,
aromas, and flavours, Pure Laine makes consumer choices simple in a
rapidly evolving marketplace.
About ROSE LifeScience Inc.
ROSE LifeScience is committed to ensuring that consumers benefit
from the responsible production, sale, and consumption of cannabis
in Québec and across Canada. From cannabis cultivation to
marketing, commercialization, and logistics, the Huntingdon,
QC company plays a key role in the Québec market. In addition
to its own products and expertise, ROSE provides specialized
industry services to selected producers to encourage a diversified
offering in the Québec and Canadian markets. Rose LifeScience is
majority owned by Village Farms International (Nasdaq: VFF) with
the balance owned and operated by its Québec-based founders.
For more information, visit roselifescience.ca.
For media inquiries, please contact:
Valentine VaillantChief Commercial Officer
valentine.vaillant@roselifescience.ca438 989-6654
1 HiFyre, May 2024, Retail Dollar Sales
Village Farms (NASDAQ:VFF)
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