ULTE Ultimate Electronics (MM)

Ultimate Electronics Provides the Ultimate iPod(R) Experience Dedicated Displays and Wide Selection of Speakers, Accessories and Equipment Proves Popular With Shoppers THORNTON, Colo., Oct. 8 /PRNewswire/ -- Ultimate Electronics (NASDAQ:ULTE), a leading specialty retailer of home entertainment and consumer electronics products in 14 states, today announced that it is experiencing a strong customer response to interactive store displays of the Apple(R) iPod(R) combined with a broad selection of complementary accessories. (Photo: http://www.newscom.com/cgi-bin/prnh/20041008/LAF025) Since September, all Ultimate Electronics stores have dedicated a section to accessories and equipment designed to help users Power, Play, Protect, and Expand their iPods for maximum portability and functionality. In-store displays include a customized end-of-the-aisle shelf (in the shape of a giant iPod) featuring the iPod unit connected to a Bose(R) speaker system. Ultimate Electronics is also showcasing a collection of the best speakers to pair with iPods from leading brands such as Altec Lansing(R), JBL(R), Harman/Kardon(R) and Tivoli Audio(R) as well as the best-in-class accessories from suppliers such as Belkin(R) and Monster Cable(R). The displays also enable customers to try out the multimedia audio before they make a purchase. "We have worked hard to make Ultimate Electronics the destination of choice for both new and experienced iPod enthusiasts," said Dave Workman, President and CEO. "Our 'Try Before You Buy' approach continues to prove popular with our customers. By bringing all the best-in-class accessories together in our interactive displays, shoppers can easily find and test an iPod, speakers, and other multimedia accessories all in one location. We offer the hands-on experience and expert advice integral to customers' purchasing decision." In addition to transforming how people buy, store and listen to music, the iPod is at the center of a growing movement towards mobile computing. The iPod can also transport digital files, such as photos and graphics. Ultimate Electronics offers the accessories and training necessary to enable users to add additional functionality such as digital photo storage and note-taking features to their iPods. About Ultimate Electronics, Inc. Ultimate Electronics is a leading specialty retailer of home entertainment and consumer electronics products in 14 states. The company operates 65 stores, including 54 stores in Arizona, Idaho, Illinois, Iowa, Kansas, Minnesota, Missouri, Nevada, New Mexico, Oklahoma, South Dakota, Texas and Utah under the trade name Ultimate Electronics(R) and 11 stores in Colorado under the trade name SoundTrack(R). In addition, the company operates Fast Trak Inc., an independent electronics repair company. Ultimate Electronics has received numerous industry awards including Audio Video International's 2003 "Top 10 Audio/Video Retailer of the Year." Apple(R) and iPod(R) are trademarks of Apple Computer, Inc., registered in the U.S. and other countries. Other trademarks are the property of their respective companies. For further information, please contact Mac McNeer of Ashton Partners, +1-773-575-2642, for Ultimate Electronics, Inc. http://www.newscom.com/cgi-bin/prnh/20041008/LAF025 DATASOURCE: Ultimate Electronics, Inc. CONTACT: Mac McNeer of Ashton Partners, +1-773-575-2642, for Ultimate Electronics, Inc. Company News On-Call: http://www.prnewswire.com/comp/877054.html

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