Dealertrack Data Reveals How Digital Retailing Tools Drove Significant Results for Auto Dealers in 2014; Signaling a Bright F...
23 1월 2015 - 11:00PM
Business Wire
Growing Use of Digital and Mobile Tools Enable
Greater Efficiency for Dealers and Drive Consumer Engagement and
Loyalty
Dealertrack Technologies (Nasdaq: TRAK) has found that dealers
who invested in digital retailing, advertising and mobile
technologies to provide a better online to in-store consumer
journey achieved new levels of customer engagement and dealership
profitability in 2014.
Dealertrack’s unique level of market reach gives the company
compelling insight into what existing and future technologies are
driving the industry forward. Dealertrack’s data shows that dealers
who adopted digital retailing tools on their website generated more
than 70,000 vehicle sales in 2014, and attained a 30 percent
average lead-to-sale close ratio.
In addition, Dealertrack found that dealers who integrated
mobile applications technology throughout their operations benefit
from higher sales and customer satisfaction. For example, dealers
saw an average profit increase of $200 per deal using eMenu for
iPad; a 77 percent increase in profit-per-vehicle sold (PVR); and
the number of F&I products sold per deal increased 73 percent
with eMenu for iPad.
“The traditional car shopping experience continued to evolve
dramatically in 2014, with consumers focused on shortening the
overall process and taking advantage of the latest technologies to
do so,” said Raj Sundaram, co-president, Dealertrack. “For dealers,
the future lies in the adoption of innovative digital and mobile
technologies to deliver the same level of efficiency consumers
experience in shopping for other goods and services.
“Our 2014 data revealed that the power of the Dealertrack
connected solution – which brings together the online shopping
experience and in-store process - is significant. We expect dealers
to increase their investment in and adoption of digital and mobile
technologies that enable them to operate more efficiently while
controlling key deal parameters and tailoring use of the tools to
their unique market requirements,” Sundaram added.
Additional Dealertrack data and insights from 2014 includes:
- Engagement metrics saw considerable
growth when 2014 was compared to 2013. Car-shoppers spent 20
percent more time on dealers’ websites and viewed nine percent more
pages in 2014.
- Digital leads (form submissions)
grew by 23 percent in 2014 when compared to 2013.
- Dealers with a digital retailing
experience on their website yielded a 30 percent average lead to
sale close rate.
- Mobile and tablet traffic were the
fastest growing segments. Mobile traffic grew by 42 percent and
tablet traffic grew by 33 percent when 2014 was compared to
2013.
- Mobile engagement also followed suit
with notable year-over-year gains. Mobile car shoppers viewed 113
percent more pages per session and spent 80 percent more time on
mobile sites in 2014.
- Dealers experienced a 13 percent
increase in website lead volume over the first 30 days of
implementing a digital retailing workflow on their website.
- The average consumer spends eight
minutes calculating payment options on a dealer’s website within a
Digital Retailing workflow.
- Dealer investment for digital
advertising is up 34 percent year-over-year.
- Overall dealer advertising spend
through Dealertrack’s Digital Marketing solutions in 2014 was
$177M, up from $94M the previous year.
- On the Dealertrack platform, dealers
produced 13 billion digital advertising impressions, nearly doubled
from 2013 (7 billion).
About Dealertrack’s Data
Total website metrics were sourced from Dealertrack’s
proprietary data collection architecture and included all U.S.
clients for the period 1/1/2013 – 12/31/2014. Mobile and tablet
metrics were sourced from Dealertrack’s master data segment in
GoogleAnalytics for the same time period. All metrics were
normalized to account for differing time periods and number of
clients.
About Dealertrack Technologies
(www.dealertrack.com)
Dealertrack Technologies’ intuitive and high-value web-based
software solutions and services enhance efficiency and
profitability for all major segments of the automotive retail
industry, including dealers, lenders, vehicle manufacturers,
third-party retailers, agents and aftermarket providers. In
addition to the industry’s largest online credit application
network, connecting more than 20,000 dealers with more than 1,500
lenders, Dealertrack Technologies delivers the industry’s most
comprehensive solution set for automotive retailers, including
Dealer Management System (DMS),
Inventory, Sales and F&I, Digital Marketing and Registration
and Titling solutions.
Safe Harbor for Forward-Looking and Cautionary
Statements
Statements in this press release regarding the benefits of
Dealertrack's solutions, any conclusions or statements based
thereon and all other statements in this release other than the
recitation of historical facts are forward-looking statements (as
defined in the Private Securities Litigation Reform Act of 1995).
These statements involve a number of risks, uncertainties and other
factors that could cause actual results, performance or
achievements of Dealertrack Technologies to be materially
different from any future results, performance or achievements
expressed or implied by these forward-looking statements.
Factors that might cause such a difference include the
performance and acceptance of the Dealertrack solutions,
the performance of Dealertrack's third-party partners, and other
risks listed in our reports filed with the Securities and
Exchange Commission (SEC), including our Annual Report on Form
10-K for the year ending December 31, 2013 and our
Quarterly Reports on Form 10-Q. These filings can be found on
Dealertrack Technologies' website at
www.dealertrack.com and the SEC's website
at www.sec.gov. Forward-looking statements included
herein speak only as of the date hereof and Dealertrack
Technologies disclaims any obligation to revise or update such
statements to reflect events or circumstances after the date hereof
or to reflect the occurrence of unanticipated events or
circumstances.
TRAK-G ###
Media:Dealertrack TechnologiesAlison von Puschendorf,
(877) 327-8422 x7366alison.vonpushendorf@dealertrack.comMichael
DeMeo, (516) 734-3691michael.demeo@dealertrack.com
(MM) (NASDAQ:TRAK)
과거 데이터 주식 차트
부터 6월(6) 2024 으로 7월(7) 2024
(MM) (NASDAQ:TRAK)
과거 데이터 주식 차트
부터 7월(7) 2023 으로 7월(7) 2024