TRAK (MM)

Partnership will help drive online traffic, leads, and sales for client dealerships PORTLAND, Ore., Dec. 4 /PRNewswire/ -- Chrome Systems, Inc., an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announces a partnership with Smart Web Concepts, a leading provider of Internet applications and lead management systems for franchised and independent dealerships. Smart Web Concepts will use Chrome data and web services, and the Chrome Video Showcase of dynamic vehicle images and full-motion videos to enhance their suite of dealer services. These services include: Internet marketing, website design, and Internet-based management systems; automatic export of vehicle inventory data and photos to advertising portals; comprehensive vehicle listings; new vehicle model virtual tours; secure credit applications; comprehensive website statistics; and robust lead management tools. Smart Web Concepts will also use Chrome data to enhance new cutting-edge products under development and set for rollout at NADA 2008. "We chose Chrome to provide us with detailed vehicle data, vehicle images, and full-motion video because they are simply the best choice," said Drew Pefferle, CEO, Smart Web Concepts. "We are constantly searching for innovative and new concepts and systems. Chrome is always there to help us. If we come up with a new idea and need their input, or we have an approach that will help their data work more efficiently, they listen and respond." "We're proud to be partnering with Smart Web Concepts," says Peter Batten, Chrome Systems General Manager. "By using Chrome data and our Video Showcase to develop Internet applications, Internet marketing, and compelling, informative dealership websites, Smart Web Concepts is helping their dealers generate more online leads and sales and increase revenue; all of us at Chrome are excited to be a part of that success." About Chrome (http://www.chrome.com/) Chrome provides vehicle content, software, technology, and services to deliver complete enterprise solutions to all segments of the automotive retail industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(R), and since 1986 has collected, analyzed, and enhanced "raw" automotive data from all manufacturers. Chrome Systems, Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (NASDAQ:TRAK). About Smart Web Concepts (http://www.smartwebconcepts.com/) Smart Web Concepts, Inc. provides innovative online solutions to new and used car dealers nationwide including highly successful automotive web programs and lead management systems. Smart Web Concepts is headquartered in Roseville, CA and can be found online at http://www.smartwebconcepts.com/. Safe Harbor for Forward-Looking and Cautionary Statements Statements in this press release regarding the benefits of Chrome's data and Video Showcase and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties, and other factors that could cause actual results, performance, or achievements of DealerTrack to be materially different from any future results, performance, or achievements expressed or implied by these forward-looking statements. Factors that might cause such a difference include: including selling additional products and services to existing and new customers; Chrome's success in expanding its customer base and product and service offerings; and other risks listed in DealerTrack's reports filed with the SEC, including its 2006 Form 10-K. These filings can be found on DealerTrack's website at http://www.dealertrack.com/ and the SEC's website at http://www.sec.gov/. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances. TRAK-G Contact: Gary McKenzie Chrome Systems (503) 963-6413 DATASOURCE: Chrome(R) Systems CONTACT: Gary McKenzie of Chrome Systems, +1-503-963-6413 or Web site: http://www.chrome.com/ http://www.smartwebconcepts.com/ http://www.dealertrack.com/

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