TruePosition Finds Favorite Location Based Services for Mobile Subscribers in the US
29 10월 2007 - 9:57PM
PR Newswire (US)
Navigation Opens the Door for Future Location Based Services
BERWYN, Pa., Oct. 29 /PRNewswire/ -- TruePosition, Inc., a leading
provider of wireless location technologies and solutions and a
subsidiary of Liberty Media Corporation, today announced the
findings of a significant research study undertaken with IDC. The
research reveals clear opportunities for location based services in
the United States. "Location based services have been slow to take
off in the United States, but these research findings clearly show
that the US market is getting good traction," said Robert Morrison,
Senior Vice President of Market and Business Development. "Due to
the rise in navigation systems in cars and websites that provide
directions and points of interest, both consumers and enterprises
in the US are now grasping the concept of location based services,
and they have very specific ideas about how they should work." The
study asked consumers and enterprises in the US exactly what they
want and expect from the following location based services: Child
Monitoring, Medical and Senior Citizen Monitoring, Pet Tracking,
Navigation, Traffic, Stolen Vehicle Recovery, Social Networking,
Local Search, Fleet Tracking, and Workforce Management. Some of the
highlights of the IDC research include: Navigation When selecting
the features that were most important to mobile navigation
services, people in the US ranked the ability to use the service in
dense metropolitan areas first. The ability to use the service
nationwide was second and re-routing was the third feature. Mobile
Local Search One key outcome revealed that more than half of
consumers are receptive to advertisement-sponsored local search
services, which could prove to be a significant new source of
revenue for mobile operators. Local search on cell phones looks to
be the LBS low hanging fruit for the wireless operator community,
but only if they can agree a free advertising based business model.
Only 25% US would consider paying for the service. Social
Networking Security looks to be a key factor in determining whether
location-enabled mobile social networking will take off. Consumers
are unlikely to subscribe to these types of services unless service
accessibility can be limited to authorized users and a process is
in place to keep out strangers. Family Monitoring Anxious parents
seeking peace of mind look to be an important market for LBS as 35%
of respondents admitted to being likely or very likely to subscribe
to child locator services in the next 12 months. Overall, consumers
revealed that they were extremely receptive to location based
services, providing they perform at the optimum levels --
essentially working wherever and whenever their mobile phone
worked. The majority of the respondents wanted the services to work
in several different types of environments (outdoors, indoors and
in vehicles), desired sub-50 meter accuracy, and required a sub-15
second response time. Enterprise Services From an enterprise
perspective, LBS user preferences between the three geographies
were remarkably similar. Workforce management and fleet tracking
services were highlighted as the most prevalent uses of LBS by
businesses. Respondents to the survey viewed productivity
improvements (74% in the US) and cost savings (69% in the US) as
the key benefits. Also, businesses ranked the safety and security
of its workers as the most important feature, with ease of
implementation coming in at a close second. Overall, the
performance levels for enterprise services echoed the consumer
findings with end-users consistently requesting premium performance
in terms of accuracy, reliability and response times. "The data
TruePosition and IDC uncovered together is truly compelling,"
stated Scott Ellison, Vice President of Wireless and Mobile
Communications at IDC. "As location-based services continue to gain
momentum, service providers will need to better understand their
customers' requirements for these services. This research study
certainly is at the forefront of that effort." "New regulatory
pressure and increasing subscriber demand will continue to lay down
the accuracy gauntlet for LBS. This study clearly indicates that
our potential consumer and business customers will accept nothing
short of a perfectly performing, accurate service," added Morrison.
"TruePosition is dedicated to ensuring that our location based
services, and the underlying positioning technologies that power
them, are in line with end-user expectations." Additional findings
and research methodology can be found in the IDC White Paper
sponsored by TruePosition, "Opportunities for Location Based
Services in Consumer and Enterprise Markets," Doc #209059, October
2007. About TruePosition TruePosition is dedicated to the
development and implementation of advanced wireless location
products, services and devices, providing complete solutions to
support the wireless location needs of the global marketplace. In
addition to providing industry leading core location technologies,
TruePosition supports all levels of the wireless location value
chain to offer turnkey solutions. TruePosition's foundation was
built on the development of advanced location systems, which
include handset, network and hybrid location solutions. Today,
TruePosition can offer hybrid location systems that incorporate
Cell ID, Enhanced Cell ID, Uplink Time Difference of Arrival, Angle
of Arrival, and Assisted GPS to power the next generation of
location- based services. TruePosition is a subsidiary of Liberty
Media Corporation that is attributed to its Liberty Capital Group
(NASDAQ:LINTANASDAQ:LINTBNASDAQ:LCAPANASDAQ:LCAPB). For more
information, visit http://www.trueposition.com/. DATASOURCE:
TruePosition, Inc. CONTACT: Beth Hespe of Garfield Group Public
Relations, +1-215-867-8600 ext. 235, , for TruePosition, Inc. Web
site: http://www.trueposition.com/
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