TruePosition Partners With GPShopper to Offer Wireless Operators Location-Aware Shopping Services
28 3월 2007 - 10:03PM
PR Newswire (US)
BERWYN, Penn., and NEW YORK, March 28 /PRNewswire/ -- TruePosition,
Inc., a leading provider of wireless location solutions and a
subsidiary of Liberty Media Corporation (attributed to its Liberty
Capital Group), announced today that it is partnering with
GPShopper, a leading mobile technology provider, to offer a new
location aware shopping service. This partnership combines
GPShopper's established mobile product search applications with
TruePosition's innovative wireless location platform providing
wireless operators with a turnkey solution for offering
carrier-branded and white-labeled services to meet local search and
mobile shopping needs. By bringing together multiple product
inventories, mobile product search capabilities, and the ability to
accurately locate mobile phones, TruePosition and GPShopper will
transform the shopping experience by enabling consumers to use
their mobile phones to easily find products and promotions at local
retail stores. This combined service offering will further the
value a mobile phone presents to its users, which in turn, will
increase data usage and as a result increase ARPU (Average Revenue
per User). In addition, it will drive revenue from large
corporations with global brands, as well as local retailers looking
to access active mobile shoppers. This location aware shopping
application is the newest addition to TruePosition's portfolio of
consumer-facing Location Based Services. TruePosition offers a full
suite of next-generation Location Based Services for the consumer,
enterprise, and safety and security markets. "Based on
TruePosition's 15 years of developing and deploying wireless
location solutions, we designed the engine that will drive
location-aware mobile local search and other geo-targeted marketing
opportunities," stated Stephen Stuut, CEO of TruePosition, "We are
pleased to be working with GPShopper to deliver a high-performance
location-based mobile shopping experience." Alex Muller, CEO and
Founder of GPShopper noted, "GPShopper's location-based shopping
application has proven to be very popular with consumers, helping
them find products from many popular retail locations straight from
their mobile phone. GPShopper's rapidly-growing user base
demonstrates that our shopping service and similar local search
services will be very successful, especially as we integrate with
TruePosition's wireless location platform." "Global search revenues
are projected to generate US$5.5 billion in 2005 and US$11 billion
by 2008," according to Piper Jaffray & Company. The mobile
local search services created by the combined effort of
TruePosition and GPShopper will enable wireless operators to gain
an early foothold in this market quickly and cost effectively.
About TruePosition TruePosition is dedicated to the development and
implementation of advanced wireless location products, services and
devices, providing complete solutions to support the wireless
location needs of the global marketplace. In addition to providing
industry leading core location technologies, TruePosition supports
all levels of the wireless location value chain to offer turnkey
solutions. TruePosition's foundation was built on the development
of advanced location systems, which include handset, network and
hybrid location solutions. Today, TruePosition can offer hybrid
location systems that incorporate Cell ID, Enhanced Cell ID, Uplink
Time Difference of Arrival, Angle of Arrival, and Assisted GPS to
power the next generation of location-based services. TruePosition
is a subsidiary of Liberty Media Corporation that is attributed to
its Liberty Capital Group
(NASDAQ:LINTANASDAQ:LINTBNASDAQ:LCAPANASDAQ:LCAPB). For more
information, visit http://www.trueposition.com/. About GPShopper
LLC New York City-based GPShopper is a leading mobile marketing
technology company whose products and services connect consumers to
offline, real-world purchase point locations through wireless
technology. The company's flagship consumer product, Slifter, is
North America's leading mobile local product search and shopping
list application. It is accessible for free via SMS (text "SMS" to
75438), wireless web, or java application on almost any mobile
device. For more information on GPShopper and its products and
services, please visit http://www.gpshopper.com/. For more
information on TruePosition, please contact: Beth Hespe Garfield
Group Public Relations Tel: +1 215 867 8600 ext. 235 DATASOURCE:
TruePosition, Inc. CONTACT: Beth Hespe of Garfield Group Public
Relations, +1-215-867-8600, ext. 235, , for TruePosition, Inc.; or
Brian Varano of TruePosition, Inc., +1-610-680-2251, ; or Michelle
Barna of 5W Public Relations, +1-212-584-4271, , for GPShopper LLC;
or Maya Mikhailov of GPShopper LLC, +1-212-488-2222, Web site:
http://www.trueposition.com/ http://www.gpshopper.com/
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