FOX News Media’s Inauguration Coverage Is Most Watched in Cable News History With 11.7 Million Viewers
24 1월 2025 - 1:34AM
Business Wire
Co-Anchored by Bret Baier and Martha
MacCallum, FNC’s Coverage was the Highest Rated Non-Primetime
Telecast in Cable News History with 11.7 Million Viewers and 2.5
million in A25-54
FOX News Secured 80% of Cable News Audience
Share in Viewers During Special Programming and was Only Network to
Notch Gains versus 2021 and 2017
MSNBC Delivered its Lowest-Rated
Inauguration Day Coverage Ever and CNN had its Second Smallest
Inauguration Day Audience
FOX News Media’s special programming surrounding the
inauguration of President Donald Trump and Vice President JD Vance
was the highest rated in cable news history, according to data from
Nielsen Media Research. Additionally, FNC’s special coverage marked
the highest non-primetime cable news telecast in history and posted
triple digit increases versus the inauguration of President Joe
Biden in 2021 and grew in viewership versus 2017. Coverage across
FOX News Channel (FNC) and FOX Business Network (FBN) peaked at 12
million viewers and 2.6 million in A25-54 in the 12 PM/ET hour.
From 11:30 AM to 1 PM/ET, FNC’s Inauguration of Donald Trump,
co-anchored by chief political anchor Special Report’s Bret Baier
and anchor and executive editor of The Story Martha MacCallum,
garnered 11.4 million in viewers and 2.4 million in A25-54,
outpacing broadcast networks ABC, NBC, CBS in viewers and all cable
networks across the board. It was FNC’s highest rated Inauguration
Day special programming in network history. During inauguration
coverage, FNC held 80% of the cable news audience share in viewers
and 77% in the A25-54 demo as MSNBC and CNN marked more lows.
According to data from Nielsen MRI Fusion, FNC also had the largest
cable news share with democrats (72%) and independents (78%). MSNBC
delivered its lowest-rated inauguration day coverage ever
(11:30AM-1PM/ET) and CNN fell to its second lowest-rated
inauguration in network history.
FNC’s programming from 11:30 AM – 5 PM/ET averaged 8.8 million
viewers and 1.8 million in A25-54, leading all of television with
coverage peaking in the 12 PM/ET hour with 11.7 million viewers and
2.5 million in A25-54. The network was also the most watched
following the ceremonies with The Five averaging 8.9 million
viewers and 1.5 million A25-54. Special Report with Bret Baier
finished the 6PM/ET hour as the highest-rated program in its
timeslot with 8.3 million viewers. FNC’s primetime lineup from
7-11PM dominated cable television 6.5 million viewers and 1.2
million in A25-54.
According to data from Nielsen MRI Fusion, FNC has the most
politically diverse audience in cable news with more democrats and
independents watching the network than any other in the genre.
Since the November 5th election, network now holds 71% of the cable
news share and has delivered the top 534 telecasts. In primetime,
the FNC’s ratings have risen 2% in viewers compared to 2024 to date
as CNN (down 44%) and MSNBC (down 55%) have seen their audiences
collapse to record lows in primetime. FNC increased its total day
viewership increase by 14% compared to 2024 to date. While FNC
commands 2.4 million viewers and 291,000 in the 25-54 demo in
primetime post-election, MSNBC has collapsed to 603,000 viewers and
52,000 in the 25-54 demo and CNN dropped to just 411,000 viewers
and 82,000 in the 25-54 demo. Across total day, FNC has scored 1.6
million viewers and 204,000 in the 25-54 demo compared to CNN with
just 346,000 viewers and 60,000 in the 25-54 demo and MSNBC’s
451,000 viewers and only 40,000 in the 25-54 demo.
FBN averaged 300,000 viewers from 11:30AM – 1 PM/ET, reaching
its largest audience in the 12PM hour with 307,000 viewers.
FOX News Media’s digital properties, according to Adobe
Analytics, saw growth compared to the 2021 and 2017 inaugurations.
This marked FOX News Digital’s best day since the day after the
2024 election with media initiates and minutes spent. Additionally
compared to the 2021 inauguration, FOX News Go’s unique viewing
devices was up 35%, total view time was up 83% and media
initiatives was up 72%.
On social media, FOX News Media properties were number one in
total social engagement among the news competitive set. The
platforms garnered 8.8 million social interactions across Facebook,
X, Instagram and TikTok according to Emplifi. FOX News was also the
top news brand on YouTube driving 142% more video views than NBC
News.
Data from Nielsen Media Research
11:30 AM – 1 PM/ET FNC: 11.4 million P2+; 2.4 million
A25-54 CNN: 1.9 million P2+; 605,000 A25-54 MSNBC: 938,000 P2+;
148,000 A25-54 FBN: 300,000 P2+; 21,000 A25-54 ABC: 4.9 million
P2+; 1.2 million A25-54 CBS: 4.6 million P2+; 1.1 million A25-54
NBC: 4.8 million P2+; 1.3 million A25-54
12-1 PM/ET FNC: 11.7 million P2+; 2.5 million A25-54 CNN
– 1.9 million P2+; 614,000 A25-54 MSNBC – 974,000 P2+; 150,000
A25-54 FBN – 307,000 P2+; 17,000 A25-54
7 – 11 PM/ET FNC: 6.5 million P2+; 1.2 million A25-54
CNN: 1.1 million P2+; 309,000 A25-54 MSNBC: 1 million P2+; 97,000
A25-54
8 – 11 PM/ET FNC: 6.3 million P2+; 1.1 million A25-54
CNN: 1.1 million P2+; 286,000 A25-54 MSNBC: 1.1 million P2+;
102,000 A25-54
FOX News Media operates the FOX News Channel (FNC), FOX Business
Network (FBN), FOX News Digital, FOX News Audio, FOX News Books,
the direct-to-consumer streaming services FOX Nation and FOX News
International and the free ad-supported television service FOX
Weather. Currently the number one network in all of cable, FNC has
also been the most watched television news channel for more than 22
consecutive years, while FBN is the top business channel on cable.
Owned by Fox Corporation, FOX News Media reaches nearly 200 million
people each month.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20250123128237/en/
FOX News Media Contact: Connor Smith: 212-301-3879 or
connor.smith@fox.com
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