Joe’s® to Open New Retail Store at South Coast Plaza

Joe’s Jeans Inc. (the “Company”) (NASDAQ: JOEZ) announced today the lease signing for its 24th retail store located in South Coast Plaza in Costa Mesa, California. The approximately 1,400-square-foot boutique is expected to open the beginning of August, in time for Fall Fashion and Back-to-School shopping. The store will feature the brand’s complete denim and contemporary collection for men, women and children as well as accessories, including shoes and handbags. As the largest mall in California and an international destination for world class shopping, dining, theater and the arts, South Coast Plaza is home to luxury retailers such as Balenciaga, Yves Saint Laurent, Prada, Chloe, Louis Vuitton and other premier fashion designers.

Marc Crossman, President and CEO of the Company, stated: “We are excited to celebrate our Joe’s® brand with the high profile visibility associated with opening a store in South Coast Plaza, a world-class premier shopping destination.” Crossman continued, “We continue to locate first class retail spaces to showcase our Joe’s® brand to new and existing customers and we look forward to being part of South Coast Plaza.”

About Joe’s Jeans Inc.

Joe’s Jeans Inc. designs, produces and sells apparel and apparel-related products to the retail and premium markets under the Joe’s® brand and related trademarks. More information is available at the Company’s website at www.joesjeans.com.

This release contains forward-looking statements within the meaning of the safe harbor provision of the Private Securities Litigation Reform Act of 1995, as amended. The matters discussed in this document involved estimates, projections, goals, forecasts, assumptions, risks and uncertainties that could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. All statements in this news release that are not purely historical facts are forward-looking statements, including statements containing the words “intend,” “believe,” “estimate,” “project,” “expect” or similar expressions. Any forward-looking statement inherently involves risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to: the risk that the Company will be unsuccessful in gauging fashion trends and changing customer preferences; continued acceptance of the Company’s brands in the marketplace; successful implementation of any growth or strategic plans; the highly competitive nature of the Company’s business in the United States and internationally and its dependence on consumer spending patterns, which are influenced by numerous other factors; the Company’s ability to respond to the business environment and fashion trends; possible oversupply of denim in the marketplace; and other risks. The Company discusses certain of these factors more fully in its additional filings with the SEC, including its last annual report on Form 10-K and quarterly report on Form 10-Q filed with the SEC, and this release should be read in conjunction with those reports, together with all of the Company’s other filings, made with the SEC through the date of this release. The Company urges you to consider all of these risks, uncertainties and other factors carefully in evaluating the forward-looking statements contained in this release.

Any forward-looking statement is based on information current as of the date of this document and speaks only as of the date on which such statement is made, and the Company undertakes no obligation to update these statements to reflect events or circumstances after the date on which such statement is made. Readers are cautioned not to place undue reliance on forward-looking statements.

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