Dell Helps Small and Mid-size Businesses Grow Sales and Revenue with Marketing Automation Software from Pardot
27 6월 2012 - 10:00PM
Business Wire
Dell today announced it is delivering marketing automation
software from Pardot as a service to help businesses execute cost
effective demand generation programs that are easy to track and
measure. The new offering strengthens Dell’s growing portfolio of
Software-as-a-Service (Saas) solutions that help small and mid-size
organizations manage and grow their businesses.
“Pardot has developed and delivered a marketing automation
solution proven to help small and mid-size businesses grow revenue
while reducing costs,” said Paulette Altmaier, vice president and
general manager, Dell Cloud Business Software. “Adding Pardot to
the Dell Cloud Business Applications family of trusted SaaS
applications helps our customers execute cost-effective, measurable
marketing programs and campaigns.”
The Dell marketing automation solution comes with productized
services designed to help get marketing organizations up and
running quickly, and includes services for setting up email
campaigns, developing web site forms, and integrating Google
AdWords and CRM systems. As with all Dell Cloud Business
Applications, this new solution includes pre-packaged
implementation services that are designed to speed adoption and
time to value.
Dell’s marketing automation solution enables marketing
professionals to:
- Identify and generate more highly
qualified sales prospects
- Convert more sales leads into paying
customers
- Demonstrate the revenue return from
marketing investments
“With Pardot, Dell is delivering an end-to-end marketing
automation solution to small and mid-size businesses,” said David
Cummings, chief executive officer, Pardot. “Our solution enables
companies to more effectively grow their customer base while
tightly managing overall marketing spend. Pardot is easy to use
right from the start, and clients will very quickly see increased
efficiency and returns across the marketing and sales
departments.”
The new marketing automation solution reinforces Dell’s strategy
to help organizations use cloud-based applications and services to
transform their business, accelerate growth, empower their
workforce and invest in innovation. Delivering Pardot’s software as
a service helps Dell’s clients take a pragmatic approach to cloud
that allows them to leverage new and existing resources.
“Pardot is a great solution for SMB customers and a thoughtful
next addition to Dell Cloud Business Applications,” states Laurie
McCabe, principal and founder of SMB Group. “Its ease of use,
built-in integrations to key applications like CRM, lead
generation, analytics and social media make it easier for
organizations to leverage the latest marketing automation
technology to speed their growth.”
Pricing and Availability
Dell Marketing Automation pricing starts at $1,000 per month for
unlimited users. All editions come with basic Dell Implementation
services to assist customers’ executing their initial marketing
campaigns. Pricing for additional fixed-fee, fixed-scope
implementation services starts at $2,500. A free 30-day trial is
available from the Dell Cloud Business Applications website. The
solution is immediately available in the U.S. from Dell by calling
877-857-2364.
About Dell Cloud Business Applications
Dell Cloud Business Applications offers a family of integrated
cloud applications and services that enable business to drive
increased revenue while lowering costs. Dell’s portfolio of cloud
software solutions are uniquely packaged to meet the needs of
growing companies, delivering trusted applications, integrations,
turnkey Dell services, and support. For more information, visit
www.dellcloudapplications.com.
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers
innovative technology and services that give them the power to do
more. For more information, visit www.dell.com.
For more information about Pardot, visit www.pardot.com.
Additional resources about Dell Cloud Software are
available here.
Dell is a trademark of Dell Inc. Dell disclaims any proprietary
interest in the marks and names of others.
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