Intermec Powers New Online Marketing Strategy with Interwoven and Avenue A | Razorfish
31 7월 2007 - 9:00PM
PR Newswire (US)
Interwoven and Avenue A | Razorfish Partner to Enable Global Supply
Chain Leader to Secure More Value from its Online Presence CHICAGO,
AD: TECH CHICAGO, July 31 /PRNewswire-FirstCall/ -- For 40 years,
Intermec has helped businesses around the world implement their
supply chain strategies with total confidence. Known as the
inventor of the world's most widely-used bar code symbology,
Intermec recently embarked on an aggressive program to grow its
global web presence. Key to this strategy was leveraging the power
of content management and implementing state-of-the-art interactive
marketing technologies in a new corporate website as well as 14
local language sites. (Logo:
http://www.newscom.com/cgi-bin/prnh/20030430/IWOVLOGO) For the
Intermec marketing team the top priority was to transform its Web
presence to better engage prospects around the world with unique
content while maintaining a consistent global brand. "We wanted to
offer the rich online experience customers expect from a technology
leader," said Maureen Szlemp, director of Marketing Services at
Intermec. "But first we needed to empower our marketing teams to
take control of our global sites so they could deliver dynamic and
consistent content while accelerating our time-to-Web for new
product information and promotions." To execute on its aggressive
global plan, Intermec leveraged the alliance of content management
leader Interwoven (NASDAQ:IWOV) and interactive marketing leader
Avenue A | Razorfish. Together, Interwoven and Avenue A | Razorfish
enabled Intermec to deliver a more compelling interactive
experience featuring dynamic, up-to-date product information,
faster navigation, and Web 2.0 features including state-of-the-art
search, enhanced user interface and interactivity. "Industry
leaders like Intermec are looking to better engage with their
customers through dynamic Web experiences that leverage the power
and value of their unique content to drive meaningful business
results," said Ben Kiker, chief marketing officer at Interwoven.
"By teaming with Interwoven and Avenue A | Razorfish, Intermec has
been able to bring together relevant content and a dynamic customer
experience to transform their online presence." With a powerful new
Web presence as the final destination, Intermec was able to invest
in new marketing strategies to drive larger qualified audiences to
http://www.intermec.com/. "We've seen our Web traffic jump more
than 20 percent," said Szlemp. "Global brands need to employ
leading technologies to get the right visitors to their site, while
delivering the right content when they get there," said Pradeep
Ananthapadmanabhan, vice president, technology at Avenue A |
Razorfish. "Companies like Intermec are leading the way by
delivering Web experiences and content that customers have come to
expect from industry leaders." Exploiting the Benefits of
Interactive Marketing and Content Management Leadership Using
Interwoven TeamSite and Interwoven OpenDeploy, Intermec ensures
complete brand consistency worldwide. A master site containing
1,000 pages serves as the main Web presence for the U.S. market.
For other non-US Websites, this site is simply copied within
Interwoven TeamSite and then tailored to fit local requirements.
Local Intermec marketing personnel manage their own promotions,
while global content is managed centrally from the U.S. with
regular Website updates scheduled through Interwoven OpenDeploy's
distribution engine. "With a single Interwoven platform, our
marketing team can manage more than 90 percent of the changes to
online content across our 15 global sites in eight languages," said
Fredrik Lindkvist, senior manager of global web marketing at
Intermec. "We are transitioning from manual tools to intuitive
solutions where even non-technical users can create, manage, and
publish dynamic Web content every day." Avenue A | Razorfish added
the latest interactive technologies to Intermec.com to create a
rich user experience including state-of-the-art search, an enhanced
user interface, a consolidated 'Solutions Map' on the home page,
360-degree views of products, and an interactive event calendar.
With the new capabilities, the Intermec marketing team is using
Interwoven TeamSite page templates to support search engine
optimization (SEO). Content owners can specify metadata for each
URL, designed to help Intermec improve the relevance of search
results both within the Website and on external search engines.
"Interwoven and Avenue A | Razorfish's combined efforts has
empowered our team with the right tools to control our destiny
without an absolute dependence on IT," said Lindkvist. "More
importantly, we are starting to see the business impact of this new
strategy. Before, we were unsure how to harness the latest Web
marketing technologies. Now we're in the driver's seat, and very
excited for the future." About Intermec Intermec Inc. (NYSE:IN)
develops, manufactures and integrates technologies that identify,
track and manage supply chain assets. Core technologies include
RFID, mobile computing and data collection systems, bar code
printers and label media. The company's products and services are
used by customers in many industries worldwide to improve the
productivity, quality and responsiveness of business operations.
For more information about Intermec, visit http://www.intermec.com/
or call 800-347-2636. About Avenue A | Razorfish Avenue A |
Razorfish is one of the largest interactive marketing and
technology services agencies in the world. The company helps
industry leaders such as Kraft, Dell, The New York Times, and
Starwood Hotels use digital channels to acquire and service
customers. Avenue A | Razorfish's full suite of digital offerings
includes online advertising, Web site design and development, email
and search engine marketing, emerging media strategies, and
enterprise portal development. Its award-winning client teams have
a great understanding of customer needs and provide solutions
through distinct business disciplines, which include: analytics,
strategy, technology, media, creative design, and user experience.
An operating unit of Seattle-based aQuantive, Inc. (NASDAQ:AQNT),
Avenue A | Razorfish has offices in markets across the United
States, and global operations in Australia, China, France, Germany,
Japan, and the United Kingdom. Please visit
http://www.avenuea-razorfish.com/ for more information. About
Interwoven Interwoven is a global leader in content management
solutions. Interwoven's software and services enable organizations
to effectively leverage content to drive business growth by
improving the customer experience, increasing collaboration, and
streamlining business processes in dynamic environments. Our unique
approach combines user-friendly simplicity with robust IT
performance and scalability to unlock the value of content. Today,
more than 3,900 enterprise and professional services organizations
worldwide have chosen Interwoven, including: adidas, Airbus, Avaya,
Cisco, DLA Piper, the Federal Reserve Bank, FedEx, HSBC,
LexisNexis, Microsoft, Samsung, Shell, Samsonite, White & Case,
and Yamaha. Over 20,000 developers and over 300 partners enrich and
extend Interwoven's offerings. To learn more about Interwoven,
please visit http://www.interwoven.com/.
http://www.newscom.com/cgi-bin/prnh/20030430/IWOVLOGO
http://photoarchive.ap.org/ DATASOURCE: Interwoven CONTACT: Media,
Danielle Hamel of Interwoven, Inc., +1-408-953-7251, ; or Jamie
Leady of Avenue A | Razorfish, +1-206-816- 8916, Web site:
http://www.interwoven.com/ http://www.intermec.com/
http://www.avenuea-razorfish.com/
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